Petfood Industry - June 2013 - 20
20 www.petfoodindustry.com JUST THE FACTS Headquarters: Chicago, Illinois, US Officers: Bobbye Cochran, president; Todd Main, vice president; Michelle Laing, director of marketing Brands: Sweet Little Butterpup dog treats, Treat Smart dog treats, Doggie Sprinkles, Kitty Sprinkles and, launching in summer 2013, Nibbles (a freezedried product) Distribution: US and Canada Employees: 10 Websites: www.lincolnbark.com, www.facebook.com/ lincolnbark Nutraceutical treats bring tripled growth for Lincoln Bark BY Jessica Taylor This Chicago-based company makes treats that are a complement to good nutrition, not a substitute for it The Lincoln Bark team started with Bobbye Cochran; her husband, Todd Main; and (pictured) 14-year-old daughter, Sara Main; and taste-testing Standard Poodle, Sophie. IN 2010, BOBBYE Cochran started Lincoln Bark in an effort to create healthy treats to entice her sick dog, Sophie, to eat again. Sophie's diagnosis with Addison's disease drove her to lose her appetite, along with much of her fur. After Cochran baked the first batch of (what would become) Sweet Little Butterpup dog treats and found that Sophie and the neighborhood dogs couldn't get enough, she trademarked the recipe and has been growing the Lincoln Bark business ever since. "Our treats literally saved our pup Sophie's life several years ago, and we're confident that they will enhance the health of our customers' pets, as well," says Cochran, founder and president of Lincoln Bark. June 2013 PetfoodIndustry
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