Petfood Industry - December 2013 - 19

www.petfoodindustry.com

have been able to develop a reputation
as a company that can be trusted."
THE COMPANY IS a family-run business in the truest sense. It was started
by Dr. Harvey and guided by his wife,
and all three of their sons are involved
in the business, too. In addition to Ty,
who works and directs the company
on a full-time basis, Remy helps with
marketing and sales and Lincoln, who
is a senior at Cornell University, helps
with R&D and was instrumental in
the development of the Oracle line.
In 2013 Dr. Harvey's launched
Oracle, a line of US Department of
Agriculture-inspected, antibiotic free,

The launch of the Oracle line marked an
enormous leap forward for Dr. Harvey's, as it
was the first time in the company's history that
it is offering a complete food that includes the
protein in a "just add water" formula.

freeze-dried raw foods for dogs and
cats. As with all of Dr. Harvey's products, Oracle contains no preservatives,
dyes, coloring agents or synthetic
ingredients, claims the company. 
The launch of the Oracle line
marked an enormous leap forward
for Dr. Harvey's, as it was the first
time in the company's history that
it is offering a complete food that
includes the protein in a "just add
water" formula. Dr. Harvey's has

PetfoodIndustry

December 2013

offered premixes to which pet parents
add their own meat and oil to make a
complete meal since the beginnings of
the brand. 
THESE FOODS HAVE always been
very popular, but they require a bit
of preparation as pet owners have to
add their own protein to make the
meals for their pets. The foods are a
great solution for people who want to
make homemade food, supplement
a raw diet or have a dog with health
issues that require special amounts
of protein, fats or other ingredients,"
explains Shankin-Cohen. "What we
realized was that in our fast-paced
world, even this minimal preparation can be daunting for some people,
so Oracle makes preparation even
easier," says Shankin-Cohen of the
petfood's launch.
Dr. Harvey's also just re-launched
its very popular Sweet Potate'r Chews
and Fries. These treats are grown,
dried and packaged in the US and are
minimally processed without additives of any kind, claims Dr. Harvey's.
The treats also have been rebranded
and have new brighter labels.
"These treats are presented in clear
bags so pet parents can actually see
what is inside," explains ShankinCohen.
PET OWNERS NO longer have to rely
solely on advertising or veterinary
recommendations when it comes to
feeding their pets, says ShankinCohen. "Pet parents today are much
more educated about the necessity
for pure, healthy foods and treats for
their companions," she continues.
"As a result of this awareness, the
popularity of Dr. Harvey's products
has exploded. We have seen people
change their own diets and then

realize they should be feeding healthy
foods to their pets, too." 
As a company, Dr. Harvey's listens
very closely to its customers. "They
tell us what they want and need for
their pets. We try and respond to

JUST THE

FACTS
Headquarters & facilities:
Atlantic Highlands, New Jersey, US
Officers: Dr. Harvey Cohen,
founder; Wendy Shankin-Cohen,
president and CEO; Ty Cohen,
director of design and technology
Sales: Revenues for Dr. Harvey's
Pet Food doubled in 2013 and
are on track for 100% growth
in 2014, says the
company
Recent accomplishments: Wendy
Shankin-Cohen, president and CEO, was
nominated as a finalist
for Woman of the
Year in the Pet Industry
by WPIN, Woman
in the Pet Industry,
and Dr. Harvey's Pet
Food was awarded a
Best In Show nod at
Global Pet Expo from
ThePackMom.com for
the Oracle brand
Brands: 35 different
food, treat, herbal
supplement and grooming aid
products for dogs, cats and birds
Distribution: US, Canada,
Japan, Hong Kong, Taiwan and
South Korea
Employees: 20
Website: www.drharveys.com

19


http://www.petfoodindustry.com http://www.ThePackMom.com http://www.drharveys.com

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Contents
Petfood Industry - December 2013 - Cover1
Petfood Industry - December 2013 - Cover2
Petfood Industry - December 2013 - Contents
Petfood Industry - December 2013 - 2
Petfood Industry - December 2013 - 3
Petfood Industry - December 2013 - 4
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