Petfood Industry - December 2013 - 32

NUTRITION APPS

32

www.petfoodindustry.com

the effectiveness of a mobile application designed for canine weight
loss compared to more traditional
methods. But first, I had to quantify
The Fat Dog App's efficacy, overall."

2.

Tagg-The Pet Tracker
(www.pettracker.com)
Tagg-The Pet Tracker uses
advanced GPS and wireless technology to help track a pet's location
and activity using an app compatible with a Mac, iPhone or iPad.
Tagg Activity Tracking can help pet
owners determine if their dogs are
getting enough exercise and can spot
long-term trends so the pet parent
can share this data with their vet.
Designed for pets weighing more than
10 pounds, the technology package
includes Tagg Tracker, Tagg docking
station, collar clip assembly, power kit
and quick start guide. 

3.

Whistle Activity Monitor
(www.whistle.com)
The Whistle Activity Monitor is
an on-collar device that measures
activities, including walks, play and
rest. Whistle uses information such
as weight, age, breed and location
to provide insight and trends data
on the dog's day-to-day behavior
and health that pet owners can share
with their vet. The app can also track
changes over time and can compare
exercise levels with other dogs of the
same breed. 
Whistle will support Apple devices
operating iOS 6 or greater, with
support for Android devices expected
soon, followed by a Web application,
according to the company. An accelerometer in the device detects motion,
helping to determine if the dog is
playing, walking or resting.
"What [veterinarians] get today

are hyperemotional responses, often
driven by one or two anecdotes,"
says Ben Jacobs, chief executive of
the company. "What we found out
was that a) vets didn't really have
the information they needed and
b) there's no breed weight and age
standards."

4.

Pet Nutrition: Diet and
Nutrition for Dogs and Cats
According to Kiwi Objects, makers
of the Pet Nutrition app, its technology allows pet parents to precisely
monitor the weight evolution of their

pets. The app manages two food
types: an industrial diet (dry or wet
food) and a homemade diet. 
The application allows pet parents
who prefer to prepare their pets'
meals themselves to select appropriate
amounts of proteins, fibers and source
of carbohydrate. Homemade petfood
makers are also alerted to the amount
of each selected component and the
quantity of calcium and phosphorus
the pet owners should add as a dietary
supplement and warnings if the food
isn't appropriate. 

nutrition technology in the
5. Integrated
petfood aisle
The Pet Step Kiosk (www.thepetstep.com) allows pet owners to easily monitor
their pet's health at the convenience of their local pet store. Pet Step's mission is
to help pet parents keep their pets healthy and happy, while
making them aware of the dangers of overfeeding an obese
pet and how to better monitor what pets are eating.
Kiosks are currently located in a few North Carolina Pet
Supplies Plus retail stores, as well as two independent pet
stores in Massachusetts, and are completely free to use for
consumers. Pet owners enter information about their pet using
the high-definition touch screen. The kiosk's digitally linked
scale weighs the pet, and the weight is then analyzed and
compared to breed standards in its database of over 350
different breeds of cats and dogs, including mixed breeds.
Based on the pet's needs, coupons are printed for healthy
pet products currently available in the store. Petfood comparison and recommendations are also provided to the end user.
According to Pet Step founder, James Hummer, new capabilities are being added
very soon to allow pet owners to further connect with their pet's health and
well-being, including local veterinarian directories, integration with store rewards
programs and Web and mobile applications.

pets and get specific feeding tips
depending on the animal's health
status. It features a library of veterinary tips and facts regarding general
points on dog and cat nutrition, a list
of toxic food for companion animals
and more specialized sections on
healthy, sick, pregnant and nursing

6.

Dogs Nutrition Calculator: 
Puppies and Dog Training
Food Health Guide and Cats
Nutrition Calculator: Kittens and
Cat Training Food Health Guide
The Dog and Cat Nutrition Calculators estimate the proper serving size
for pets based upon a scientific study
December 2013

PetfoodIndustry


http://www.petfoodindustry.com http://www.pettracker.com http://www.thepetstep.com http://www.whistle.com

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Petfood Industry - December 2013 - Contents
Petfood Industry - December 2013 - 2
Petfood Industry - December 2013 - 3
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