Petfood Industry - July 2014

Petfood Industry - July 2014 - 22 22 www.petfoodindustry.com TurboPup leads a new petfood category with meal bars for dogs TurboPup to trend on Twitter? Promoting outdoor activities between pet parent and dog is the mission of this innovative, grassroots company BY Jessica Taylor Courtesy TurboPup ➥ What do you think of TurboPup's "Power Bar for dogs" feeding concept? Is there room in the petfood marketplace for a new category for active, adventurous pet parents or pet owners who enjoy convenience, less mess and less hassle? Tweet @petfoodindustry and give us your opinion on this new product with the hashtags #mealsonthego and #activedogs. K RISTINA GUERRERO AND Brandon Sylvester enjoyed having their dog Dunkan along on their skiing and camping outings, but packing for the 60-pound pooch to accommodate Ziploc bags of dry petfood was another matter. That's what initially got Guerrero thinking about convenience and dog food. "It was something I wanted," said Guerrero. "I was like, 'why don't we have this for our dog?' I mean, we take him everywhere." In short order, TurboPup, and a whole new petfood category-complete on-the-go meal bars for dogs-was born. July 2014 PetfoodIndustry http://www.petfoodindustry.comTable of Contents for the Digital Edition of Petfood Industry - July 2014ContentsPetfood Industry - July 2014 - Cover1Petfood Industry - July 2014 - Cover2Petfood Industry - July 2014 - ContentsPetfood Industry - July 2014 - 2Petfood Industry - July 2014 - 3Petfood Industry - July 2014 - 4Petfood Industry - July 2014 - 5Petfood Industry - July 2014 - 6Petfood Industry - July 2014 - 7Petfood Industry - July 2014 - 8Petfood Industry - July 2014 - 9Petfood Industry - July 2014 - 10Petfood Industry - July 2014 - 11Petfood Industry - July 2014 - 12Petfood Industry - July 2014 - 13Petfood Industry - July 2014 - 14Petfood Industry - July 2014 - 15Petfood Industry - July 2014 - 16Petfood Industry - July 2014 - 17Petfood Industry - July 2014 - 18Petfood Industry - July 2014 - 19Petfood Industry - July 2014 - 20Petfood Industry - July 2014 - 21Petfood Industry - July 2014 - 22Petfood Industry - July 2014 - 23Petfood Industry - July 2014 - 24Petfood Industry - 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