Petfood Industry - July 2014

Petfood Industry - July 2014 - 32 32 www.petfoodindustry.com Market update: Online petfood and treat sales Cap here Niche markets and rising pet ownership will strengthen online sales BY Jessica Taylor ©Plus69. Image from BigStockPhoto.com THE ONLINE MARKET size for petfood, treats and supplies sold on the Internet will reach US$3.2 billion in 2014, according to IBISWorld's Online Pet Food & Pet Supply Sales market research report. That's an annual growth rate of 7.8% (from 2009-2014, projected). Online petfood sales totaled US$666 million in 2011, according to IBISWorld. The food and treat category comprised roughly 33% of the US$2 billion online pet-related sales in 2011. "With rising pet ownership among US households and more owners humanizing their pets, online petfood and supply stores have fared well over the five years to 2014," says IBISWorld. "Increasing popularity of premium petfood supplies has also fueled industry growth over the period; since premium goods are typically priced higher, they provide a good source of revenue for players. Selling petfood online: A better way to reach Nevertheless, increasing pet parents? competition will likely constrain profit margins." ➥Getting national distribution as a start-up petfood or treat Rising pet ownership in company used to be a daunting task, but with online giants like the US and growth across Amazon, PetFlow and PetFoodDirect now claiming the Internet market, is it easier to put your product in the hands of more consumers? Join the discussion in our the e-commerce sector LinkedIn Petfood Industry Community at http://tinyurl.com/l759nyg. Not a member of our LinkedIn have caused the industry community? Join up here: http://tinyurl.com/petfoodcommunity. to experience overall July 2014 PetfoodIndustry http://www.petfoodindustry.comhttp://www.BigStockPhoto.comhttp://www.tinyurl.com/l759nyghttp://www.tinyurl.com/petfoodcommunityTable of Contents for the Digital Edition of Petfood Industry - July 2014ContentsPetfood Industry - July 2014 - Cover1Petfood Industry - July 2014 - Cover2Petfood Industry - July 2014 - ContentsPetfood Industry - July 2014 - 2Petfood Industry - July 2014 - 3Petfood Industry - July 2014 - 4Petfood Industry - July 2014 - 5Petfood Industry - July 2014 - 6Petfood Industry - July 2014 - 7Petfood Industry - July 2014 - 8Petfood Industry - July 2014 - 9Petfood Industry - July 2014 - 10Petfood Industry - July 2014 - 11Petfood Industry - July 2014 - 12Petfood Industry - July 2014 - 13Petfood Industry - July 2014 - 14Petfood Industry - July 2014 - 15Petfood Industry - July 2014 - 16Petfood Industry - July 2014 - 17Petfood Industry - July 2014 - 18Petfood Industry - July 2014 - 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