Petfood Industry - April 2015 - 55
www.petfoodindustry.com | 55 choice of retailers and with the growing share of pet owners who buy petfood online, home delivery of petfood is increasingly impacting the shopper loyalty equation. Packaged Facts survey data show that 12% of dog owners and 12% of cat owners are already having petfood regularly delivered to their homes, rising in urban areas to 19% of dog owners and 14% of cat owners (see Figure 1). In more general terms, about one-third of dog owners and cat owners like the idea of home delivery for petfood. Petfood is well-suited for regular delivery in being an essential product consumed at a steady rate, and for FIGURE 1. PET OWNERS OPTING FOR REGULAR PETFOOD DELIVERY 12% 19% I regularly have dog food delivered to my home 9% Overall Urban Suburban Rural 8% 12% 14% I regularly have cat food delivered to my home 10% 10% 0% 5% 10% 15% 20% Source: Packaged Facts quarterly pet owner survey, January 2015 As is consistent both with the importance of convenience in consumers' choice of retailers and with the growing share of pet owners who buy petfood online, home delivery of petfood is increasingly impacting the shopper loyalty equation. WE HAVE A SWEET NEW OPPORTUNITY FOR YOU INTRODUCING PATRIOT PRIDE™ SWEET POTATO POWDER AND PELLETS * Produced from first-quality whole, fresh sweet potatoes * Ideal for grain-free diet formulations * All natural; GMO free * Made in the U.S.A. WE MAKE IT RIGHT. 800-227-8247 | IICAG.COM PetfoodIndustry APRIL 2015 Visit us at Petfood Forum, booth 907
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