Petfood Industry - December 2015 - 2
DECEMBER 2015 Digital version available at www.petfoodindustry-digital.com PetfoodIndustry Volume 57 * Number 12 FEATURES 26 Look Who's Happy aims for pet treat excellence BY LINDSAY BEATON In an increasingly complex pet food market, Big Creek Foods co-founders focus on internal production and quality ingredients. On the cover: Jeff and Tommy Gay (with Maltese Toby and Yellow Lab Chessie), brothers and co-founders of Big Creek Foods and the Look Who's Happy brand. 32 China's growing pet food market BY LINDSAY BEATON The country continues to show rapid expansion and opportunities for specialty pet food and treats. 36 Antioxidant trends in pet food BY LINDSAY BEATON The shift to natural ingredients, clean labels and innovation drives this segment of the pet food industry. 44 Extrusion: Helping pet food manufacturers meet today's trends 32 BY LINDSAY BEATON With pet food industry trends affecting every segment of production, innovative extrusion solutions can help manufacturers meet their goals. COLUMNS 36 6 46 48 50 Something to Chew On BY DEBBIE PHILLIPS-DONALDSON Pet Food Insights BY DAVID A. DZANIS, DVM, PHD, DACVN Ingredient Issues BY GREG ALDRICH, PHD Market Report BY DAVID SPRINKLE DEPARTMENTS 44 8 Industry News 19 New Products 54 Research Notes 57 Marketplace 59 Advertiser's Index 60 Industry Calendar December 2015 PetfoodIndustry
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