Petfood Industry - May 2016 - 42
42 | www.petfoodindustry.com Iran pet food market: the benefits of lifting sanctions As the Iranian pet food market begins to expand, lifting sanctions may lead to an influx of international products. VLADISLAV VOROTNIKOV The size of the pet food market in Iran rose two times in 2015, even though there are no major pet food producers in Iran. THE SIZE OF the Iranian pet food market jumped two times in 2015, to nearly 700 metric tons and US$6 million, according to data from the local organization Persian Pet International (PPI). This trend may continue in 2016, after the lifting of interna- FIGURE 1: IRANIAN PET FOOD MARKET 2015 Bosch Sanabelle 20% Friskies 15% Royal Canin 25% Tropical Pet 10% HappyPet Source: Persian Pet International Morando Other brands 15% Animonda 5% 5% 5% Iran's international pet food market is currently lacking in US and British brands due to international sanctions. A removal of those sanctions could significantly expand market options. tional sanctions against the country over its nuclear program. "Last year, the market size rose two times, even though we don't have any major pet food producers in Iran," said PPI manager Savis Anzani. "The market is almost fully accounted for with import supplies, primarily from Germany and Italy. At the same time, right now the country is not importing US and British pet food products from companies like Mars due to sanctions." Current pet food market leaders in Iran include Royal Canin, German BoschTiernahrung, Friskies, Turkish Tropical Pet, German Happy Pet, Italian Morando and German Animonda (see Figure 1). WITHIN THE NEXT several years, international companies may increase supplies of pet food to Iran, as the rising number of pets and consumer shifts to dry pet food become major factors in the market's growth. "Iran is a very young market for pet food production, as it actually has existed for only 10 years," said Anzani. "Our May 2016 PetfoodIndustry
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