Petfood Industry - May 2016 - 43
www.petfoodindustry.com | 43 More on the global BALANCE IS EVERYTHING! pet food market www.petfoodindustry.com/pet-food-market-data citizens are mostly using homemade pet food to feed their animals, while [retail sellers] are trying to urge them to use more dry food." Currently, according to Anzani, Iran is an Islamic country with a low number of pets. According to official data, there are only 2 million cats and dogs per 70 million citizens. But that situation is about to change. "The Iranian market can be considered one of the most promising in the world and, on the verge of lifting sanctions, we see the rise in interest from international companies in their presence here," said Akbar Sailamy, representative of pet food shop Istgah, in Teheran. "In addition, the number of pets in the country has jumped almost 50% in the last seven years." FIGURE 2: IRAN'S PET FOOD MARKET GROWTH THROUGH 2020 2000 Metric tons Leiber brewers' yeast®, unextracted effect mechanism: Improve palatabilty of petfood Increase resistance, particularly under stress 700 315 2013 360 Optimisation of digestion processes 2014 Natural source of vitamins & active ingredients Year 2015 2020 (forecast) Source: Iranian Ministry of Industry and Business Iran's pet food market is small, but as with other developing markets in the industry, it's growing. Current estimates put the market size at 2,000 metric tons by 2020. PetfoodIndustry May 2016 leibergmbh.de
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