Petfood Industry - September 2017 - 19
Results obtained during the in home trial
brought additional information on the
emotional performance of the products.
K2 consumption induced more positively
perceived dog behaviors such as tail wagging,
while negatively perceived attitudes such as
food refusal were more reported with K1.
On average, dogs ate more of their ration of
K2 compared to K1 confirming that the second
diet was more palatable for dogs.
Dog behavior according to food
Rushes to the bowl
Eats and keeps head
Refuses to eat
Takes some kibbles
and return later
***p<0.001 ,**p<0.01, *p<0.05
Finally 74% of pet owners declared they were ready to feed the product K2 to their dog again against
54% for K1. This preference was also confirmed by a significantly higher satisfaction rate for K2.
Owner satisfaction toward food
Would you be
ready to feed
the tested food
to your dog again ?
Score your degree
"not satisfied at all"
Pet owners are able to detect behavioral
variation displayed by their dogs when
facing different foods. These behaviors
directly influence their satisfaction and their
propensity to offer the same product again.
➔ Not only dogs experience and display different
level of enjoyment but also their owners are able
to pick up on these fine differences!