Petfood Industry - September 2017 - 25
www.PetfoodIndustry.com | 25
Uniquely formulated with more than 575 calories per cup, the Working
With the goal of helping promote gastrointestinal health and improve
Dog Diet has grown to feed not only working and highly active dogs, but
hairball control for cats, the Cat Diet was developed in 1996. It has
also dogs that are underweight or struggling to maintain weight.
become one of the most (if not the most) successful formulas developed by
Courtesy Best Breed
Best Breed to date, according to the company.
the green-lipped sea mussel, a superfood used as a natural
source of joint health nutrients.
"We don't try to be everything to everybody," says Benton.
"Rather, we focus on certain markets and use the resources
we have at our disposal to serve those markets well. Once we
feel that we have done a good job in that market, we move on
to the next."
Focusing on innovative pet food
"Through the years we have developed some foods
that we feel are unique, one of them being our Cat Diet,"
says Cotton. "The Cat Diet has worked remarkably well
for improving the digestive health of cats. Another is the
Working Dog Diet which I developed to fulfill the Schutzhund community's desire to feed a high-fat, moderateprotein diet to their dogs. Since then, we have found that
the food works extremely well not only for the highly active
dogs, but those that are struggling to maintain a healthy
weight." When it comes to new product development,
according to Cotton, Best Breed is sometimes a little slow to
jump on a trend - grain free, for example.
"In the early years of grain-free formulating, I felt that we
could find better ingredients to replace grains than the potatoes and tapioca that were available at the time," says Cotton.
"So, we held off on launching any grain-free foods until
we could formulate a food with healthier ingredients that I
was comfortable with. Since their inception, our grain-free
formulas have performed extremely well."
In 2017, Best Breed is looking at launching at least one
new grain-free pet food formula and is working on a line of
treats. The sometimes-conservative approach to development
seems to be paying off: according to Kent Benson, president
of Best Breed, the company has grown at a 65 percent CAGR
(compound annual growth rate) for the past six years, and he
said he doesn't see anything changing that trajectory.
Industry September 2017
Courtesy Best Breed
Constant growth and an eye toward the
future of natural and holistic pet food
Best Breed has grown steadily since its inception,
building relationships with distributors, retailers and pet
Headquarters: Findlay, Ohio, USA
Officers: Dr. Gary Cotton, founder;
Kent Benson, president;
Levi Wittenmyer, vice president
Sales: 65 percent CAGR for the past six years
Brands: Dr. Gary's Best Breed
Distribution: US: Online and independent retailers
in most of the Midwest, Northeast and Mid-Atlantic;
International: Five countries in Asia
Website/Social Media: www.bestbreed.com;
bestbreedpetfoods on Facebook