Petfood Industry - September 2017 - 40
40 | www.PetfoodIndustry.com
Pet food palatability stimulates
pets' senses, owners' joy
Pet food palatability increases in importance as more dog and cat owners
view pets as family.
Advances in pet food palatability technologies, such as dry palatants, drying methods and
fat application, help manufacturers optimize pets'
enjoyment while addressing nutrition and pet
owners' desires to please their pets.
Pet food palatability has taken on new
importance as dog and cat owners increasingly view pets as family. Pet parents
want to see dogs and cats obviously
enjoying their food, according to Chloé
www.PetfoodIndustry. Champion, marketing and communicom/articles/6495
cation director for Diana Pet Food, yet
people want the pet foods to be healthy too.
"Owners consider meal times a key moment
to strengthen the emotional bond with their pets,"
Champion told Petfood Industry. "Therefore,
food performance no longer simply focuses on
pets' preferences, but takes into account a human
dimension: the pet owners' perception of their
"Pet food manufacturers have a strategic
opportunity to develop products which not only
meet nutritional requirements and satisfy hunger,
but also stimulate an emotional response in pets
that is clearly perceptible to the owner," she said.
The secret to achieving that type of pet food is a
holistic approach, backed up by science, Champion
said. From the start, when a pet food company sets
out to improve palatability, their strategy should
assess raw material and ingredient quality.
Once the characteristics of the starting
product are known, accurate rating of a pet food's
performance in terms of key palatability aspects,
particularly smell for dogs and taste for cats,
should provide usable feedback, she said. That
information enables manufacturers to tweak
processes until they achieve the best expression of
Palatant options: dry versus wet
One of those processes that can be adjusted is
the use of palatants. Traditionally, pet food manu-
Advances in pet food
palatability have become
increasingly important to staying
on top of consumers' desires for
their pets' eating experience.