Petfood Industry - September 2017 - 50
50 | www.PetfoodIndustry.com
Grain-free dry dog,
cat food no longer a
Research from the Dog and Cat Food
Ingredient Center shows grain-free pet
food formulas are now mainstream.
It's no secret that grain-free dry dog and cat food has
become a major portion of the pet food market, but just how
pervasive is the grain-free movement? Using the Dog and Cat
Food Ingredient Center, a database of the ingredient decks of
dog and cat foods for sale in the United States, we did a thorough analysis of the recipes to determine just how widespread
the grain-free movement is in pet food.
Grain-free dog food formulas
In dry dog food, 44 percent of the recipes in the database
do not contain grains. These grains include all forms of corn,
wheat, rice, soybeans, oats, millet, flax, barley and sorghum.
Of these grain-free recipes, 28 percent have grain-free in their
product name or in the formula name. Of the grain-free dry
Webinar to demonstrate use of
What: Speeding product research with the Dog
and Cat Food Ingredient Center webinar
When: Tuesday, September 26, 1 to 3 p.m. CDT
dog food recipes, 50 percent of them contain peas, 23 percent
contain chickpeas and 14 percent contain lentils. Some brands
are more heavily invested in grain-free than others, but 78
percent of the brands producing dry dog food in our database
have at least one grain-free formula.
Grain-free cat food formulas
Examining dry cat food, the numbers are similar - 47
percent of the recipes do not contain grains. Of those grainfree dry cat food recipes, 22 percent have grain-free in their
product or formula name. Of the grainfree dry cat food recipes, 46 percent of
RECIPES USING ALTERNATE INGREDIENTS IN GRAIN-FREE
them contain peas, 19 percent contain
The percentage of recipes
chickpeas and 14 percent contain lentils.
using these common
Of the brands offering dry cat food in the
alternatives to grains is
United States, 73 percent have at least one
nearly the same between dry
product that has a grain-free recipe.
dog and dry cat foods.
This analysis of the number of grain30
free recipes is only one of many that can
be performed using the Dog and Cat Food
Ingredient Center. The center contains the
collected ingredient decks of dry and wet
dog and cat food marketed in the United
States in a searchable database, where
users can search by brand, ingredient
and combination of included or excluded
ingredients. For more details, visit www.
Source: WATT Global Media Dog and Cat Food Ingredient Center © WATT Global Media