Petfood Industry - October 2017 - 17
www.PetfoodIndustry.com | 17
occupy 30 percent less space than a similar case of cans."
PPFC also works with local breweries to find ingredients
for its new dog biscuits by repurposing spent grains.
One treat is "a grain- and gluten-free brew biscuit, which
uses a local gluten-free brewery's mash made of chestnuts
and lentils, as opposed to traditional barley for brewing beer,"
"Like many startups, we're challenged by our rapid
growth and ability to meet market interest in our products via
distribution in the US and abroad," says McCarron. But, "as
a startup with less than three years in business and organic
sales growing by double to triple each year, we are quite
optimistic. Our inventive shelf-stable treat meals have created
a foray into non-endemic possibilities in the
outdoor, travel and camping sectors. We will
continue to build our presence on USA distribution but expand globally."
PPFC's focus on simplicity and keeping
true to creating products with limited ingredients that are healthy and nutritious will
keep the company on the road to success, says
"We focus on our consumers' needs," she
says. "Word of mouth and repeat customers have
helped us gain recognition, as will wider distribution nationally and internationally as we have
The company says it is known for using human-grade ingredients that are free of additives
solid repeat orders from existing stores."
and supplements and sourced in the Pacific Northwest (USA). Aaron Lee
Increased visibility and expansion has
benefited the company in other ways, as well,
says McCarron. "We have also launched a malt biscuit using a
allowing them to give back to the industry. PPFC donates 5
local distillery's mash; i.e., a 'whiskey' biscuit."
percent of net sales to organizations supporting animal welfare.
It's a winning strategy, according to the company, which
saw its 2017 first-quarter sales more than double from Q1
Industry outlook and the future of
2016 and has tripled production capacity since 2015.
Portland Pet Food
"We have developed custom biscuits for nationally recogPPFC's take on the pet food industry is that it has turned
nized businesses that wish to have co-branded dog treats for
its focus to more specialty food products that reflect pet
their customers," says McCarron. "All these products, particuowners wanting to feed their pets comparable food items that
larly the shelf-stable meal topper pouches, have experienced
doubling and tripling in sales in the last year."
National expansion and developing in
PPFC's shelf-stable treat meal mixers/toppers launch
has been a major success, according to the company, and a
national product expansion is under way with distributors
across the United States. But the company doesn't plan on
"PPFC has been able to increase production of our biscuits
and shelf-stable foods in our Portland facilities so we can
readily meet the growing product demand without compromising quality," says McCarron. "We are now certified to
export to Canada and will complete our certification for
several other countries in the next few months."
Such ambitious growth has its challenges, of course.
Industry October 2017
Facilities: Oregon, USA
Ofﬁcers: Kathleen McCarron, founder and president
("Top Dog"); David A. McCarron, MD, "Hound Dog"
Sales: Sales have continued to surpass double-digit growth
yearly since 2015
Brands: Portland Pet Food Company
Distribution: Aloha Natural Pet Supply, Wholesalepet.com