Petfood Industry - October 2017 - 20
20 | www.PetfoodIndustry.com
Functional pet food
ingredients driving new
As customers continue to demand more from their pets' food, functional
ingredients are making their way into all types of pet food formulations.
Functional ingredients have been around
in the human food sector for a long time.
Touting all sorts of health and nutrition
benefits, the novelty of each ingredient has
come and gone depending on consumer
preference, but there's no doubt that they're
Functional pet food ingredients, which often
claim some sort of nutritional or health benefit,
are becoming more mainstream as pet owners
at every price level want the best in nutrition for
their dog or cat.
Ermolaev Alexandr, Fotolia.com
a staple in human nutrition. It's unsurprising, then, that functional ingredients
have also become a staple in pet nutrition.
"The distinction between human food
and pet food is continually decreasing as pet
owners are looking for more nutritious food
for their pets and desire
to know where their
pets' food comes from,"
said Tara Froemming,
for Healthy Food Ingredients. "The human food
trends have been a prominent
driver of pet food. In addition,
consumers are looking for the
quality of their pet food to be at
or above human food."
Expanding beyond veterinary
or premium specialty diets, it's
no longer difficult to find at
least one functional ingredient
claim on pet food bags at all
price points. What qualifies
as a functional ingredient has
expanded, too, as formulators
look to old classics and novel
ingredients to fulfill customer
"Functional foods include
fruits and vegetables, botanicals,