Petfood Industry - October 2017 - 36
36 | www.PetfoodIndustry.com
➥NEW GENERATION DOG DENTAL CHEWS FEATURE INNOVATIVE DESIGNS
making a meal out of it," said Bowerman
of the different-sized treats.
Pet obesity was also a consideration when formulating Whimzees'
"Whimzees is very committed
to sizing, and giving our product a
caloric intake that's appropriate for
their weight," said Terjesen. "They
come in sizes from extra small to
extra large, with the approach being
so many people give their pets way
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too many calories with treats and we
are fighting obesity with our pets. We
want to promote that fun aspect, but
it needs to be within the size parameters and based on pets' weight. And
that's Whimzees' approach as well,
to educate about caloric dosing and
finding the right size for your dog."
There's more than one way to cater
to size needs, and Merrick has come
at it from multiple angles.
"We have multiple sizes [of the Fresh
Kisses chews] for large, medium and
small dogs," said Brace. "We also know
is rapidly changing and petfood producers
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that pet parents are seeking a quantity
on hand, so we provided a larger-sized
multipack for that. We have the individual sizes, too, so if people want to try
it, they can grab one on the go."
SwedenCare focused on efficiency and flexibility when creating
its dental treats. "The bone breaks
in half to cover multiple breed sizes,
which helps consumers with multipledog households and retailers saving
precious shelf space," said Reinhardt.
Future of pet dental treats
Dental treats and chews remain
highly popular, according to Packaged Facts, with a host of new products
hitting the market in 2017. As customers
demand more options for their pets,
manufacturers will need to continue to
respond with innovation, whether in
formulation, variety or presentation. ■