Petfood Industry - October 2017 - 7
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Mars announces environmental
Mars has announced the launch of its new environmental
sustainability program, which will include ...
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AFIA guidance document helps with
AFIA's Safe Feed/Safe Food program has
released an updated guidance document to
help manufacturers ...
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Pet Food Global Market Focus
View Today at www.PetfoodIndustry.com/webinars
Pet Food Specialty
Now available for on-demand viewing
In the U.S., pet specialty retail has experienced a
shift toward the "premiumization" of dog and cat
food for the last decade. This strong trend is driven
by pet owners, as well as pet food manufacturers
responding to demand with an increase of natural,
grain-free or raw premium pet foods.
During this on-demand webinar, Edouard Lefeuvre
from GfK discusses growth trends and strategies for
U.S. and French pet specialty retail markets.
WHAT YOU'LL LEARN:
* What "healthy" segments are well developed in the U.S. vs. a more
traditional French market?
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Industry October 2017
* Which "healthy" segments are still growing in both countries?
* How does new competition impact the strategy of pet specialty retail?