Petfood Industry - November 2017 - 35
www.PetfoodIndustry.com | 35
They delivered hundreds of pounds
of food to the shelters in Texas and
returned to Colorado with over three
dozen rescued dogs and cats. Finally,
we sent four more pallets of dog and
cat food with Hope for Paws."
The Lucy Pet Foundation also
sprang into action in the hurricanes'
aftermath, making use of all the
resources at its disposal to transport
animals to safer areas.
"The Lucy Pet Foundation has
been hard at work helping transport
adoptable Houston shelter pets to new
forever homes to make much-needed
room for incoming animals affected by
Hurricane Harvey," said the Foundation. "Most recently, Joey Herrick,
the founder of the Lucy Pet Foundation, chartered a plane to transport 64
dogs and cats to forever homes in the
Oakland, California [USA] area."
The foundation also made a public
service announcement appealing to
people to donate in the wake of the
More than enough to go
Lucy Pet Foundation Founder Joey Herrick
works with Chief Veterinary Officer Karen
Halligan to assess kittens for transport in the
aftermath of Hurricane Harvey.
Photo courtesy of Lucy Pet Foundation
Industry November 2017
At the end of the day, there's no
shortage of ways for pet food companies to be involved in their communities. The trick is building partnerships
that speak to a company's identity as
well as benefit everyone involved.
"When there is a need, it is part of
our identity as a brand to lend a hand
to benefit the welfare of dogs and cats,"
Education is also key, said Fabits.
"I recommend having an internal
How pet food companies can
get involved in giving back
meeting with your team to discuss
the different opportunities and ways
in which you can become involved in
pet-related philanthropic efforts," he
said. "Educating your staff is important to help them better understand
the importance and meaning behind
And, of course, companies should
never underestimate the "feel-good"
factor of being a good corporate
citizen. "The organizations we partner
with are also community driven and,
through their volunteer efforts, they're
saving more lives than they ever
thought possible," said Smith. "It's
an amazing feeling to find organizations that speak about saving animals
and finding them forever homes just
as passionately as all of our teams
speak to helping them thrive, not just