Petfood Industry - November 2017 - 6
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PET FOOD UPDATE
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MEXICAN SUPERPREMIUM PET FOOD
WORKSHOP SPEAKER ANNOUNCED
Pet Food Technology: Innovation in Superpremium Diets
will focus on top trends in the
Mexican pet food market.
photo by Blend Images | BigStockPhoto
In Mexico, superpremium dog and cat foods
continue to grow in popularity, taking market share
from established premium brands and creating an
opportunity for the Mexican pet food industry. To
help Mexican and other Latin American pet food
companies catch this trend, Arturo Valdez, GfK
Mexico's consumer and retail director, will deliver
the opening session of the interactive workshop, Pet
Food Technology: Innovation in Superpremium Diets
(Tecnología de Alimentos para Mascotas [TAM]: Innovación en Dietas Superpremium) on December 5, 2017,
in Ensenada, Baja California, Mexico.
During the opening session of TAM, Valdez will
explore pet food segment growth and relevance
among main retail specialized market channels. He
will delve into Mexican pet owners' new mindset as
pet parents, not just pet owners, in terms of values,
needs, lifestyle and trends.
Pet Food Technology: Innovation in
Superpremium Diets workshop
After Valdez' presentation, TAM participants
will visit interactive stations for one day of intensive
learning and networking. At each station, participants
can learn, hands-on, from industry suppliers about
how to use various ingredients, equipment, processing
techniques or other information to make the premium
and superpremium pet food and treats that Mexican
pet food consumers demand.
TAM Speaker highlights: Arturo Valdez
Valdez, who also serves as the marketing opportunities and innovation director for GfK in Mexico,
is a business administration graduate from National
Autonomous University of Mexico (UNAM). He has
more than 20 years of experience in marketing, market
research and new product development.
Valdez has collaborated with universities on conferences or as a part-time lecturer at UNAM, Monterrey
Institute of Technology and Higher Education
(ITESM) and Anahuac University. He teaches the new
product development module at Instituto Tecnológico
Autónomo de México (ITAM).
Valdez joined GfK in 2015 to lead local and regional
projects involving the pet care industry and consumer
trends, values and lifestyles related to consumption
patterns and habits. ■
December 4-5, Ensenada, Mexico,
Texas A&M Feeds and Pet Food Extrusion Short
Course, January 21-26, 2018, College Station,
Texas, USA, https://perdc.tamu.edu/event/
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