Petfood Industry - December 2017 - 34
34 | www.PetfoodIndustry.com
Demand for premium pet
food in Canada fueling
Premiumization and pet humanization are driving the pet food market
Overview: Canada's pet food market
Canada's economy is in recovery after a recent
recession, similar to the US economy, but Canada's
pet food market has grown at
Canada's pet food market is
a slow and steady pace since
showing steady growth in the
2010, hovering at a 4 percent
premium and superpremium
rate, according to a Canadian
segments, paving the way for
pet market outlook report from
companies who want to enter
higher-end products into the
"Differentiation and premimarket.
umization are the factors leading
350jb I Dreamstime
pet food sales in Canada,"
said Shirish Ghimire, market
research associate at Dogsee
Chew, an India-based premium dog treat company.
"Even though the dog population is decreasing, the
dog food market is increasing by value and quantity, with the dog treats section being the leader."
Increased humanization of pets in Canada and
Packaged Facts reports that the Canadian pet
the growth of premium brands have fueled pet
population is getting older, which may lead to
food sales in 2017, according to two Euromonitor
a rise in health-focused pet food products. The
International reports on cat food and dog food in
continued humanization of pets fuels the premium
pet food market in Canada, as health-conscious
Large multinational brands, such as
consumers want human-grade food for their pets.
Nestlé Purina Pet Care Co. and Mars Canada
"The rise in pet anthropomorphism has led
Inc., continue to dominate Canada's pet food
to the natural and organic wave," said Ghimire.
market. The two brands account for 60 percent
"This trend will keep growing in the next few
of cat food value sales and 50 percent of dog
years as people become more health conscious for
food sales, according to the Euromonitor report.
However, as pet owners seek more premium products, smaller domestic brands have an opportuForeign brands see opportunities in
nity to increase their presence in the market with
Canada's pet food market
natural, organic and locally grown ingredients.
Meanwhile, foreign brands have noticed a