Petfood Industry - December 2017 - 36
36 | www.PetfoodIndustry.com
Online customizable dog food
diet sales growing
Pet food companies are eliminating trips to the store and helping fight pet
obesity with home-delivered, customized dog food.
Photo by Highway Starz | BigStockPhoto.com
The information dog owners provide allows pet
food formulators to tailor the mix of ingredients to
meet their needs.
"For example, if your pup needs a diet to help
promote a healthy skin and coat, your blend might
include chicken or salmon, fish oil, a combination of
grains, canola meal, dried egg product and vitamin
A supplement, which work together to deliver the
necessary key nutrients to support the healthy skin
and coat," Chris Wildman,
PhD, Nestle Purina PetCare
Custom dog food
nutritionist told Petfood
Dog owners have an increasing number
delivery service can't
of options for custom dog food sold online
For pet food formulakeep up with demand
and delivered to their door. Large, veteran
tors, blending ingredients
pet food companies and growing startto create custom dog food
ups have found ways to meet pet owners'
requires thinking of the pet
demands for dog food that caters to their
food ingredients as team
canine companions' specific dietary needs
players, he said.
and preferences. Along with that, pet food compa"When certain ingredients work together towards
nies are eliminating trips to the store with online dog
a specific, personalized benefit for your dog, they have
food sales and home delivery, while helping fight pet
more impact than they would if they were working
alone," Wildman said.
Even with custom dog food, a dog owner must still
Just Right by Purina custom dog food delivery
pay attention to their individual canine's characteristics, he noted. Dog owners need to start with Just
On the large company end of the spectrum, Just Right
Right's recommendation and adjust feeding based on a
by Purina natural dog food brand allows pet owners to
dog's body condition.
create a profile online and enter variables about their
"Not every five-year-old Labrador Retriever who
dog, such as size, age, health conditions and ingredient
weighs 70 pounds is going to require the exact same
preferences. Once they've created a profile, the customamount of calories," he said. "Personalized feeding
ized dog food is blended and shipped for home delivery
instructions like those offered by Just Right by Purina
in a bag featuring their pooch's picture. Dog owners can
are better than a range, but they're not the end-all,
then schedule subsequent recurrent deliveries.