Petfood Industry - December 2017 - 38
38 | www.PetfoodIndustry.com
➥ONLINE CUSTOMIZABLE DOG FOOD DIET SALES GROWING
Bark Chef pre-portioned custom dog food
When pet owners don't pay attention to their dog's
individual metabolism and subsequent caloric requirements,
the pooch can develop a paunch. Pet obesity has become an
epidemic, and Bark Chef's mission is to fight that problem,
founder Matt Goldman told Petfood Industry.
Online pet products sales on
Starting in 2016, Bark Chef has sent dog owners preportioned pouches containing a single meal of dog food,
meant to take the guesswork out of feeding and thereby
reduce over feeding.
"No one has launched a pre-portioned monthly delivery
kibble service before, and we think we are really on to something," said Goldman.
The dog food in those pouches is customized based on a
survey that subscribers fill out on Bark Chef's website when
they sign up. The survey covers variables such as a dog's age,
weight and gender.
While watching out for dogs' health, Bark Chef also minds
the planet's health, Goldman said. Selling directly to dog
owners helps make that possible.
"Compared to traditional kibble bags (think 25-40
pounds), we use less packaging material as it is not used for
transportation protection," he said. "We have a box which
allows us to use much thinner plastic pouches resulting in less
overall plastic waste. We would all consider ourselves treehuggers over here and have been working with our manufacturer to use biodegradable pouches in the very near future."
Although Bark Chef's pouches may soon disappear after
being discarded, the popularity of custom dog food delivery
services seems to be here to stay. ■
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