Petfood Industry - January 2018 - 4

4 | www.PetfoodIndustry.com

SOMETHING TO CHEW ON
Debbie Phillips-Donaldson

Top 2018 pet food trends:
clean label, full transparency

CORPORATE HEADQUARTERS
401 East State St., 3rd Floor
Rockford, IL 61104
Tel: +1.815.966.5400
Executive VP/Publisher Global Petfood and Events
Steve Akins, sakins@wattglobal.com
Tel: +1.919.387.7961
VP/Director of Innovation and Data Development
Bruce Plantz, bplantz@wattglobal.com
Tel: +1.815.966.5425
EDITORIAL TEAM

For pet food and its close sibling, human food, "clean label" has seemingly morphed,
in just a few years, from fad to trend to all-encompassing consumer demand for full ingredient and product transparency. Though not clearly defined, understood or regulated, it's
here to stay, at least for a while.
Several pet food experts
The lists of pet food trends
name clean labels and transand human food trends
parency in Lindsay Beaton's
for 2018 are topped by
annual trends outlook (p.
clean product labels and
22) - no surprise considering
full ingredient and product
the many times and ways
transparency.
they show up on human food
trends lists. For example,
Mintel placed "Full disclosure:
consumers demand total
transparency" at the top of
its list, tying it to widespread
consumer distrust stemming from the political and cultural climate in the US and other
countries. (See https://goo.gl/hF2WHH.)
Atop its list, Innova Market Insights expanded clean label to "mindful choices."
Consumers now have a more holistic idea of what they want from food products: a
healthy body plus peace of mind in terms of sustainability, environmental responsibility and ethical products, said LuAnn Williams, director of innovation. About 40
percent of US and UK consumers have increased consumption of what they consider
healthy foods, she added, while global food product launches with ethical claims rose
44 percent annually from 2010 to 2016.
Similarly, the Kerry Health and Nutrition Institute conducted a study of 2,000
consumers in the US, UK, Germany and France, finding that 94 percent said they
would be loyal to product manufacturers that adopt "complete transparency," while 99
percent said they would pay more for transparent products.
However, short ingredient lists, considered a hallmark of clean label, can have
unintended consequences, said Nathan Pratt, PhD, a Kerry RD&A scientist, leading
consumers to choose products missing key nutrients. The unarticulated demand
behind clean label is healthy food. No doubt that applies to their pets' food, too. ■

Director of Content Terrence O'Keefe
tokeefe@wattglobal.com
Editor-in-Chief Debbie Phillips-Donaldson
dphillips@wattglobal.com Tel: +1.815.966.5424
Managing Editor Lindsay Beaton
lbeaton@wattglobal.com Tel: +1.815.966.5546
Digital Content Director Tara Loszach
Senior Editor Alyssa Conway
Associate Editor Ann Reus
Staff Reporter Tim Wall
Social Media & SEO Editor Kathleen McLaughlin
ART/PRODUCTION TEAM
Creative Director Joe Cabusao
Senior Art Director Tess Stukenberg
Production Manager Jim Riedl
jriedl@wattglobal.com Tel: +1.815.966.5426
Advertising Production Coordinator
Connie Miller
SALES TEAM USA
National Sales Director
Karen Blandford-Anderson
kanderson@wattglobal.com Tel: +1.815.966.5571
Sales Manager Melissa Thrune
mthrune@wattglobal.com Tel: +1.815.222.0112
Sales Manager Craig Greuel
cgreuel@wattglobal.com Tel: +1.815.966.5591
Europe/Latin America
Tineke van Spanje
tvanspanje@wattglobal.com Tel: +31.495.526.155
Southeast Asia
Dingding Li
dingdingli@vip.163.com
Tel: +86.137.640.39062
To order reprints contact FosteReprints
+1.866.879.9144 www.fosterprinting.com.
SUBSCRIPTIONS: www.PetfoodIndustry.com or
contact customer service at +1.800.869.6882
or +1.763.746.2792. Business and occupation
information must accompany each subscription
order. Single copy price US$14.00 unless otherwise
marked. Change of address: Give both old and new
address when reporting change of address to
PETI@KMPSGROUP.COM or fax to
+1.866.658.6156
© Copyright 2018, WATT Global Media
All rights reserved

Debbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine.
Email her at dphillips@wattglobal.com.

Industry
PetfoodIndustry


http://www.PetfoodIndustry.com https://www.goo.gl/hF2WHH http://www.fosterprinting.com http://www.PetfoodIndustry.com

Table of Contents for the Digital Edition of Petfood Industry - January 2018

Petfood Industry - January 2018
Contents
Top 2018 pet food trends: clean label, full transparency
Industry News
New Products
WellPet: focus on freeze-dried, raw meat premium pet food
3 pet food trends that continue to redefine the industry
Top pet health trends impacting pet nutrition research
Addressing health issues in older dogs with pet food
What to expect from FSMA pet food safety inspections
Petfood Forum Asia: innovation for rising pet food markets
How to convene a GRAS panel for novel pet food ingredients
Agar-agar: Gelling agent option for canned dog and cat foods
US pet food market to reach US$27 billion in 2018
Marketplace
Advertiser’s Index
Petfood Industry - January 2018 - CT1
Petfood Industry - January 2018 - CT2
Petfood Industry - January 2018 - Petfood Industry - January 2018
Petfood Industry - January 2018 - Cover2
Petfood Industry - January 2018 - 1
Petfood Industry - January 2018 - Contents
Petfood Industry - January 2018 - 3
Petfood Industry - January 2018 - Top 2018 pet food trends: clean label, full transparency
Petfood Industry - January 2018 - 5
Petfood Industry - January 2018 - Industry News
Petfood Industry - January 2018 - 7
Petfood Industry - January 2018 - 8
Petfood Industry - January 2018 - 9
Petfood Industry - January 2018 - New Products
Petfood Industry - January 2018 - 11
Petfood Industry - January 2018 - 12
Petfood Industry - January 2018 - 13
Petfood Industry - January 2018 - 14
Petfood Industry - January 2018 - 15
Petfood Industry - January 2018 - 16
Petfood Industry - January 2018 - 17
Petfood Industry - January 2018 - WellPet: focus on freeze-dried, raw meat premium pet food
Petfood Industry - January 2018 - BB1
Petfood Industry - January 2018 - BB2
Petfood Industry - January 2018 - 19
Petfood Industry - January 2018 - 20
Petfood Industry - January 2018 - 21
Petfood Industry - January 2018 - 3 pet food trends that continue to redefine the industry
Petfood Industry - January 2018 - 23
Petfood Industry - January 2018 - 24
Petfood Industry - January 2018 - 25
Petfood Industry - January 2018 - 26
Petfood Industry - January 2018 - 27
Petfood Industry - January 2018 - 28
Petfood Industry - January 2018 - 29
Petfood Industry - January 2018 - Top pet health trends impacting pet nutrition research
Petfood Industry - January 2018 - 31
Petfood Industry - January 2018 - Addressing health issues in older dogs with pet food
Petfood Industry - January 2018 - 33
Petfood Industry - January 2018 - 34
Petfood Industry - January 2018 - 35
Petfood Industry - January 2018 - What to expect from FSMA pet food safety inspections
Petfood Industry - January 2018 - 37
Petfood Industry - January 2018 - 38
Petfood Industry - January 2018 - 39
Petfood Industry - January 2018 - 40
Petfood Industry - January 2018 - 41
Petfood Industry - January 2018 - Petfood Forum Asia: innovation for rising pet food markets
Petfood Industry - January 2018 - 43
Petfood Industry - January 2018 - How to convene a GRAS panel for novel pet food ingredients
Petfood Industry - January 2018 - 45
Petfood Industry - January 2018 - 46
Petfood Industry - January 2018 - 47
Petfood Industry - January 2018 - Agar-agar: Gelling agent option for canned dog and cat foods
Petfood Industry - January 2018 - 49
Petfood Industry - January 2018 - US pet food market to reach US$27 billion in 2018
Petfood Industry - January 2018 - 51
Petfood Industry - January 2018 - 52
Petfood Industry - January 2018 - 53
Petfood Industry - January 2018 - Marketplace
Petfood Industry - January 2018 - 55
Petfood Industry - January 2018 - Advertiser’s Index
Petfood Industry - January 2018 - Cover3
Petfood Industry - January 2018 - Cover4
http://www.petfoodindustry-digital.com/201908
http://www.petfoodindustry-digital.com/201907
http://www.petfoodindustry-digital.com/201906
http://www.petfoodindustry-digital.com/201905
http://www.petfoodindustry-digital.com/201904
http://www.petfoodindustry-digital.com/201903
http://www.petfoodindustry-digital.com/201902
http://www.petfoodindustry-digital.com/201901
http://www.petfoodindustry-digital.com/201812
http://www.petfoodindustry-digital.com/201811
http://www.petfoodindustry-digital.com/201810
http://www.petfoodindustry-digital.com/201809
http://www.petfoodindustry-digital.com/201808
http://www.petfoodindustry-digital.com/201807
http://www.petfoodindustry-digital.com/201806
http://www.petfoodindustry-digital.com/201805
http://www.petfoodindustry-digital.com/201804
http://www.petfoodindustry-digital.com/201803
http://www.petfoodindustry-digital.com/201802
http://www.petfoodindustry-digital.com/201801
http://www.petfoodindustry-digital.com/201712
http://www.petfoodindustry-digital.com/201711
http://www.petfoodindustry-digital.com/201710
http://www.petfoodindustry-digital.com/201709
http://www.petfoodindustry-digital.com/201708
http://www.petfoodindustry-digital.com/201707
http://www.petfoodindustry-digital.com/201706
http://www.petfoodindustry-digital.com/201705
http://www.petfoodindustry-digital.com/201704
http://www.petfoodindustry-digital.com/201703
http://www.petfoodindustry-digital.com/201702
http://www.petfoodindustry-digital.com/201701
http://www.petfoodindustry-digital.com/201612
http://www.petfoodindustry-digital.com/201611
http://www.petfoodindustry-digital.com/201610
http://www.petfoodindustry-digital.com/201609
http://www.petfoodindustry-digital.com/201608
http://www.petfoodindustry-digital.com/201607
http://www.petfoodindustry-digital.com/201606
http://www.petfoodindustry-digital.com/201605
http://www.petfoodindustry-digital.com/201604
http://www.petfoodindustry-digital.com/201603
http://www.petfoodindustry-digital.com/201602
http://www.petfoodindustry-digital.com/201601
http://www.petfoodindustry-digital.com/201512
http://www.petfoodindustry-digital.com/201511
http://www.petfoodindustry-digital.com/201510
http://www.petfoodindustry-digital.com/201509
http://www.petfoodindustry-digital.com/201508
http://www.petfoodindustry-digital.com/201507
http://www.petfoodindustry-digital.com/201506
http://www.petfoodindustry-digital.com/201505
http://www.petfoodindustry-digital.com/201504
http://www.petfoodindustry-digital.com/201503
http://www.petfoodindustry-digital.com/201502
http://www.petfoodindustry-digital.com/201501
http://www.petfoodindustry-digital.com/201412
http://www.petfoodindustry-digital.com/201411
http://www.petfoodindustry-digital.com/201410
http://www.petfoodindustry-digital.com/201409
http://www.petfoodindustry-digital.com/201408
http://www.petfoodindustry-digital.com/201407
http://www.petfoodindustry-digital.com/201406
http://www.petfoodindustry-digital.com/201405
http://www.petfoodindustry-digital.com/201404
http://www.petfoodindustry-digital.com/201403
http://www.petfoodindustry-digital.com/201402
http://www.petfoodindustry-digital.com/201401
http://www.petfoodindustry-digital.com/201312
http://www.petfoodindustry-digital.com/201311
http://www.petfoodindustry-digital.com/201310
http://www.petfoodindustry-digital.com/201309
http://www.petfoodindustry-digital.com/201308
http://www.petfoodindustry-digital.com/201307
http://www.petfoodindustry-digital.com/201306
http://www.petfoodindustry-digital.com/201305
http://www.petfoodindustry-digital.com/201304
http://www.petfoodindustry-digital.com/201303
http://www.petfoodindustry-digital.com/201302
http://www.petfoodindustry-digital.com/201301
http://www.nxtbookMEDIA.com