Petfood Industry - January 2018 - 51

www.PetfoodIndustry.com | 51

cation of the US economy, established pet parents will
are on par with, and sometimes even higher quality
have already traded up to higher-priced premium pet
than, the products they purchase for themselves. Not
foods or, conversely, will stick to lower-priced retailers,
coincidentally, many of the pet foods on the market
brands and products.
A slightly increased percentage
of dog and cat owners say they
www.PetfoodIndustry.com/authors/145
are spending more on pet products, in keeping with the growing
tendency to pamper pets: Packaged Facts survey data
are directly reminiscent of human fare, appealing to
show that 79 percent of dog owners and 63 percent
the pet owner as much as the pet. For example, the
of cat owners enjoy purchasing pet products that
goal for Cesar Home Delights, one of the winners of
pamper their dogs/cats, and 71 percent of pet owners
Nielsen's 2017 Breakthrough Innovation Awards, was
agree that they like to splurge on an item for their
to "create dog food that was worthy of a plate."
pets every once in a while.
The humanization of pets is especially important
to market dynamics in the context of aging pets. As of
The influence of pet humanization
2017, 30 percent of dog owners have a dog age seven
Humanization in the pet market has morphed
or older, while 28 percent of cat owners have a cat
from a trend into a given, with more and more pet
in that oldest age bracket. A closely associated issue
owners treating their pets more and more like people.
affecting the health of the pet population is that pet
As indicated by dog spas and cat cafés, pets are now
owners don't readily or sufficiently recognize when
often viewed more like companions or children than
their pets are overweight (the same factor affects
animals. Beyond pet pampering, pet owners are
human population health, of course). While about
increasingly demanding products for their pets that
42 million dogs and 50 million cats in the US are

FOR MORE US PET MARKET RESEARCH

'I AM SPENDING LESS ON PET PRODUCTS BECAUSE OF THE ECONOMY'
Level of agreement (%) 2011
2012
2013
2014
2015
2016

2017

Strongly agree

13

11

13

12

12

14

15

Somewhat agree

22

25

22

18

18

17

19

No opinion/not applicable

22

25

28

31

28

28

25

Somewhat disagree

25

26

23

21

24

22

23

Strongly disagree

19

14

15

17

17

18

17

Note: Base = pet product buyers
Source: Packaged Facts National Pet Owner Surveys

TABLE 1: In spite of a relatively stable economy, a significant number of pet owners have been saying for years that
they're spending less on pet products.
Industry January 2018


http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com/authors/145

Table of Contents for the Digital Edition of Petfood Industry - January 2018

Petfood Industry - January 2018
Contents
Top 2018 pet food trends: clean label, full transparency
Industry News
New Products
WellPet: focus on freeze-dried, raw meat premium pet food
3 pet food trends that continue to redefine the industry
Top pet health trends impacting pet nutrition research
Addressing health issues in older dogs with pet food
What to expect from FSMA pet food safety inspections
Petfood Forum Asia: innovation for rising pet food markets
How to convene a GRAS panel for novel pet food ingredients
Agar-agar: Gelling agent option for canned dog and cat foods
US pet food market to reach US$27 billion in 2018
Marketplace
Advertiser’s Index
Petfood Industry - January 2018 - CT1
Petfood Industry - January 2018 - CT2
Petfood Industry - January 2018 - Petfood Industry - January 2018
Petfood Industry - January 2018 - Cover2
Petfood Industry - January 2018 - 1
Petfood Industry - January 2018 - Contents
Petfood Industry - January 2018 - 3
Petfood Industry - January 2018 - Top 2018 pet food trends: clean label, full transparency
Petfood Industry - January 2018 - 5
Petfood Industry - January 2018 - Industry News
Petfood Industry - January 2018 - 7
Petfood Industry - January 2018 - 8
Petfood Industry - January 2018 - 9
Petfood Industry - January 2018 - New Products
Petfood Industry - January 2018 - 11
Petfood Industry - January 2018 - 12
Petfood Industry - January 2018 - 13
Petfood Industry - January 2018 - 14
Petfood Industry - January 2018 - 15
Petfood Industry - January 2018 - 16
Petfood Industry - January 2018 - 17
Petfood Industry - January 2018 - WellPet: focus on freeze-dried, raw meat premium pet food
Petfood Industry - January 2018 - BB1
Petfood Industry - January 2018 - BB2
Petfood Industry - January 2018 - 19
Petfood Industry - January 2018 - 20
Petfood Industry - January 2018 - 21
Petfood Industry - January 2018 - 3 pet food trends that continue to redefine the industry
Petfood Industry - January 2018 - 23
Petfood Industry - January 2018 - 24
Petfood Industry - January 2018 - 25
Petfood Industry - January 2018 - 26
Petfood Industry - January 2018 - 27
Petfood Industry - January 2018 - 28
Petfood Industry - January 2018 - 29
Petfood Industry - January 2018 - Top pet health trends impacting pet nutrition research
Petfood Industry - January 2018 - 31
Petfood Industry - January 2018 - Addressing health issues in older dogs with pet food
Petfood Industry - January 2018 - 33
Petfood Industry - January 2018 - 34
Petfood Industry - January 2018 - 35
Petfood Industry - January 2018 - What to expect from FSMA pet food safety inspections
Petfood Industry - January 2018 - 37
Petfood Industry - January 2018 - 38
Petfood Industry - January 2018 - 39
Petfood Industry - January 2018 - 40
Petfood Industry - January 2018 - 41
Petfood Industry - January 2018 - Petfood Forum Asia: innovation for rising pet food markets
Petfood Industry - January 2018 - 43
Petfood Industry - January 2018 - How to convene a GRAS panel for novel pet food ingredients
Petfood Industry - January 2018 - 45
Petfood Industry - January 2018 - 46
Petfood Industry - January 2018 - 47
Petfood Industry - January 2018 - Agar-agar: Gelling agent option for canned dog and cat foods
Petfood Industry - January 2018 - 49
Petfood Industry - January 2018 - US pet food market to reach US$27 billion in 2018
Petfood Industry - January 2018 - 51
Petfood Industry - January 2018 - 52
Petfood Industry - January 2018 - 53
Petfood Industry - January 2018 - Marketplace
Petfood Industry - January 2018 - 55
Petfood Industry - January 2018 - Advertiser’s Index
Petfood Industry - January 2018 - Cover3
Petfood Industry - January 2018 - Cover4
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