Petfood Industry - February 2018 - 18

18 | www.PetfoodIndustry.com

Tuffy's Pet Foods: Retail
partnerships key to success
Tuffy's, a three-generation family-owned business, credits its success
largely to the relationships it has formed with its customers and its
retailers.
LINDSAY BEATON

Tuffy's Pet Foods benefits from being a three-generation,
family-owned business with a reputation for building close
ties with its community and its retailers. | Photo by Tuffy's Pet Foods

Tuffy's Pet Foods is a third-generation, familyowned dog and cat food company with staying power.
"Back in 1964 when we first started Tuffy's Pet
Foods, my dad was the first salesperson," said Charlie
Nelson, president of Tuffy's and KLN Family Brands
(Tuffy's parent company). "He was the first person out
there, driving a small truck, delivering food, shaking
hands and growing a business together. We sold the
company in 1971 when my grandpa retired. And we
bought this company back 30 years later, in 2001,
mainly because the previous corporate owners were
planning to close its doors, and this company meant
too much to our community. Jim Farrell (who specializes in Special Projects at KLN Family Brands) and I
were the first salespeople in 2001, again going door to
door, store to store, growing our business."
According to Nelson, they immediately got to work
answering one key question: why.
"We really start with, why are we doing what we're
doing, and it's certainly to make the safest and best
products out there, and continue to grow and remain
family-owned," said Nelson. "But at the end of the
day we're able to do some rewarding things because
we're in business, and that's what I hope people
think of when they think of us. We're a big believer in
giving back, whether it be to our employees through
profit sharing, giving back to the pet food industry or
supporting organizations that mean a lot to us."
Tuffy's recently donated to the Hurricanes Harvey

Tuffy's Pet Foods: Understanding the human side of pet food
www.PetfoodIndustry.com/articles/6874

February 2018

Industry


http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com/articles/6874

Table of Contents for the Digital Edition of Petfood Industry - February 2018

Petfood Industry - February 2018
Contents
As dog and cat food go, so goes US pet specialty channel
Industry News
New Products
Tuffy’s Pet Foods: Retail partnerships key to success
Elk, bison could reduce environmental impact of pet food
Australasia pet food market reflects Western trends
Updated pet food ingredient database simplifies research
Petfood Forum 2018 focuses on consumer trust, new research
Petfood Forum Asia 2018 offers latest pet food research
Should LA shelter dogs be vegan?
Rice: longstanding staple for calories in dog and cat diets
What influences pet owner shopping channel choices?
Marketplace
Advertiser’s Index
Petfood Industry - February 2018 - CT1
Petfood Industry - February 2018 - CT2
Petfood Industry - February 2018 - Petfood Industry - February 2018
Petfood Industry - February 2018 - Cover2
Petfood Industry - February 2018 - 1
Petfood Industry - February 2018 - Contents
Petfood Industry - February 2018 - 3
Petfood Industry - February 2018 - As dog and cat food go, so goes US pet specialty channel
Petfood Industry - February 2018 - 5
Petfood Industry - February 2018 - Industry News
Petfood Industry - February 2018 - 7
Petfood Industry - February 2018 - 8
Petfood Industry - February 2018 - 9
Petfood Industry - February 2018 - New Products
Petfood Industry - February 2018 - 11
Petfood Industry - February 2018 - 12
Petfood Industry - February 2018 - 13
Petfood Industry - February 2018 - 14
Petfood Industry - February 2018 - 15
Petfood Industry - February 2018 - 16
Petfood Industry - February 2018 - 17
Petfood Industry - February 2018 - Tuffy’s Pet Foods: Retail partnerships key to success
Petfood Industry - February 2018 - PFF1
Petfood Industry - February 2018 - PFF2
Petfood Industry - February 2018 - 19
Petfood Industry - February 2018 - 20
Petfood Industry - February 2018 - 21
Petfood Industry - February 2018 - Elk, bison could reduce environmental impact of pet food
Petfood Industry - February 2018 - 23
Petfood Industry - February 2018 - 24
Petfood Industry - February 2018 - 25
Petfood Industry - February 2018 - 26
Petfood Industry - February 2018 - 27
Petfood Industry - February 2018 - 28
Petfood Industry - February 2018 - 29
Petfood Industry - February 2018 - Australasia pet food market reflects Western trends
Petfood Industry - February 2018 - FS1
Petfood Industry - February 2018 - FS2
Petfood Industry - February 2018 - 31
Petfood Industry - February 2018 - 32
Petfood Industry - February 2018 - 33
Petfood Industry - February 2018 - Updated pet food ingredient database simplifies research
Petfood Industry - February 2018 - 35
Petfood Industry - February 2018 - Petfood Forum 2018 focuses on consumer trust, new research
Petfood Industry - February 2018 - 37
Petfood Industry - February 2018 - Petfood Forum Asia 2018 offers latest pet food research
Petfood Industry - February 2018 - 39
Petfood Industry - February 2018 - 40
Petfood Industry - February 2018 - 41
Petfood Industry - February 2018 - Should LA shelter dogs be vegan?
Petfood Industry - February 2018 - 43
Petfood Industry - February 2018 - 44
Petfood Industry - February 2018 - 45
Petfood Industry - February 2018 - Rice: longstanding staple for calories in dog and cat diets
Petfood Industry - February 2018 - 47
Petfood Industry - February 2018 - 48
Petfood Industry - February 2018 - 49
Petfood Industry - February 2018 - What influences pet owner shopping channel choices?
Petfood Industry - February 2018 - 51
Petfood Industry - February 2018 - 52
Petfood Industry - February 2018 - 53
Petfood Industry - February 2018 - Marketplace
Petfood Industry - February 2018 - 55
Petfood Industry - February 2018 - Advertiser’s Index
Petfood Industry - February 2018 - Cover3
Petfood Industry - February 2018 - Cover4
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