Petfood Industry - February 2018 - 19

www.PetfoodIndustry.com | 19

Tuffy's continues to expand into the pet food
market. For example, the company has recently
expanded its NutriSource grain-free line of pet
food to include small/medium and large breed
puppy formulas, and added 20 new products to
its canned food lines.
"I think we recognized, as everyone has, that
grain free is not a fad," said Nelson. "There's
a consistent and continuous play there. And
as we've seen that grow, we've taken a similar
approach with our grain-free lines as we took
Tuffy's complete line of pet food products include grain-based and
with our grain-based products, and that is that
grain-free formulas, as well as dry and canned formulas, catering
we need to be a little more specific: we need to
to the requests of the company's customer base and the retailers it
look at small breeds, we need to look at weight
works with. Photo by Tuffy's Pet Foods
management. It was being requested by our
retailers, and we want to give the retailers what
and Irma relief efforts, providing a monetary donation as well
they're asking for. If we want to stay top of mind, we need to
as more than 8,500 pet meals to the animals and families
have what the customer is asking those retailers for."
affected by these disasters. KLN Family Brands has also partnered with the Pinky Swear Foundation, an organization with
Navigating e-commerce in the pet food
the goal of assisting every child who is battling cancer, and
industry
has committed to donating US$1 million to the organization
E-commerce is a hot topic in the industry right now, for
to assist families who have been affected by pediatric cancer.
good reason: as internet-based purchasing increases in the

Independent retail partnerships key to
Tuffy's success
"Without a partnership and relationship with the independent specialty retailer, we wouldn't be here today, plain and
simple," said Nelson. "We have survived and been successful
because of those relationships. So as we continue to grow,
in the front of our minds we're always thinking about the
independent retailer."
Building those relationships and then maintaining open
lines of communication are absolutely vital to Tuffy's past,
present and future business plans, according to Nelson.
"It's everything," he said. "We have, basically, an opendoor policy here. We do everything possible to get our retail
partners and potential partners here to our community. We
want them to see our facilities, meet our people, see what
we do and how we do it. We believe this allows us to be very
transparent with our partners, and gives them trust in us
that we will make the best quality product for them and their
customers. It is absolutely key for us for people to see what we
do and how we do it, and we welcome that."
Tuffy's prides itself on ensuring those relationships
stay solid, and on working so closely with independent
pet food retailers. Those retailers have influenced the way
Industry February 2018

JUST
THE

FACTS

Headquarters: 245 1 Ave. N.,
Perham, Minnesota, 56573

Facilities: New, state-of-the-art
production and office facility totaling
600,000 square feet in 2015 that
manufactures dry, semi-moist dog
and cat foods.
Officers: Kenny Nelson, CEO; Charlie Nelson, president;
Kurt Nelson, COO; Tami Kalina, CFO; Jon Ebeling,
general manager; Dan Schmitz, vice president of sales
Sales: Double-digit growth
Brands: NutriSource, Pure Vita, Natural Planet
Distribution: Independent pet retailers, specialty pet
stores
Employees: 300
Website/Social Media: www.nutrisourcepetfoods.
com; nutrisourcepetfoods on Facebook;
@nutrisourcepetfood on Instagram;
@nutrisourcepf on Twitter


http://www.PetfoodIndustry.com http://www.nutrisourcepetfoods.com http://www.nutrisourcepetfoods.com

Table of Contents for the Digital Edition of Petfood Industry - February 2018

Petfood Industry - February 2018
Contents
As dog and cat food go, so goes US pet specialty channel
Industry News
New Products
Tuffy’s Pet Foods: Retail partnerships key to success
Elk, bison could reduce environmental impact of pet food
Australasia pet food market reflects Western trends
Updated pet food ingredient database simplifies research
Petfood Forum 2018 focuses on consumer trust, new research
Petfood Forum Asia 2018 offers latest pet food research
Should LA shelter dogs be vegan?
Rice: longstanding staple for calories in dog and cat diets
What influences pet owner shopping channel choices?
Marketplace
Advertiser’s Index
Petfood Industry - February 2018 - CT1
Petfood Industry - February 2018 - CT2
Petfood Industry - February 2018 - Petfood Industry - February 2018
Petfood Industry - February 2018 - Cover2
Petfood Industry - February 2018 - 1
Petfood Industry - February 2018 - Contents
Petfood Industry - February 2018 - 3
Petfood Industry - February 2018 - As dog and cat food go, so goes US pet specialty channel
Petfood Industry - February 2018 - 5
Petfood Industry - February 2018 - Industry News
Petfood Industry - February 2018 - 7
Petfood Industry - February 2018 - 8
Petfood Industry - February 2018 - 9
Petfood Industry - February 2018 - New Products
Petfood Industry - February 2018 - 11
Petfood Industry - February 2018 - 12
Petfood Industry - February 2018 - 13
Petfood Industry - February 2018 - 14
Petfood Industry - February 2018 - 15
Petfood Industry - February 2018 - 16
Petfood Industry - February 2018 - 17
Petfood Industry - February 2018 - Tuffy’s Pet Foods: Retail partnerships key to success
Petfood Industry - February 2018 - PFF1
Petfood Industry - February 2018 - PFF2
Petfood Industry - February 2018 - 19
Petfood Industry - February 2018 - 20
Petfood Industry - February 2018 - 21
Petfood Industry - February 2018 - Elk, bison could reduce environmental impact of pet food
Petfood Industry - February 2018 - 23
Petfood Industry - February 2018 - 24
Petfood Industry - February 2018 - 25
Petfood Industry - February 2018 - 26
Petfood Industry - February 2018 - 27
Petfood Industry - February 2018 - 28
Petfood Industry - February 2018 - 29
Petfood Industry - February 2018 - Australasia pet food market reflects Western trends
Petfood Industry - February 2018 - FS1
Petfood Industry - February 2018 - FS2
Petfood Industry - February 2018 - 31
Petfood Industry - February 2018 - 32
Petfood Industry - February 2018 - 33
Petfood Industry - February 2018 - Updated pet food ingredient database simplifies research
Petfood Industry - February 2018 - 35
Petfood Industry - February 2018 - Petfood Forum 2018 focuses on consumer trust, new research
Petfood Industry - February 2018 - 37
Petfood Industry - February 2018 - Petfood Forum Asia 2018 offers latest pet food research
Petfood Industry - February 2018 - 39
Petfood Industry - February 2018 - 40
Petfood Industry - February 2018 - 41
Petfood Industry - February 2018 - Should LA shelter dogs be vegan?
Petfood Industry - February 2018 - 43
Petfood Industry - February 2018 - 44
Petfood Industry - February 2018 - 45
Petfood Industry - February 2018 - Rice: longstanding staple for calories in dog and cat diets
Petfood Industry - February 2018 - 47
Petfood Industry - February 2018 - 48
Petfood Industry - February 2018 - 49
Petfood Industry - February 2018 - What influences pet owner shopping channel choices?
Petfood Industry - February 2018 - 51
Petfood Industry - February 2018 - 52
Petfood Industry - February 2018 - 53
Petfood Industry - February 2018 - Marketplace
Petfood Industry - February 2018 - 55
Petfood Industry - February 2018 - Advertiser’s Index
Petfood Industry - February 2018 - Cover3
Petfood Industry - February 2018 - Cover4
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