Petfood Industry - February 2018 - 20

20 | www.PetfoodIndustry.com

➥TUFFY'S PET FOODS: RETAIL PARTNERSHIPS KEY TO SUCCESS
pet space, manufacturers are looking for ways to grab their
own piece of the online customer pie. Tuffy's seemingly went
against the grain when it pulled its products from Chewy.
com after the online pet products retailer was acquired by
PetSmart in the first half of 2017.
"We, before anybody else, made the decision to walk
away from Chewy's," said Nelson. "A significant part of that
decision was based on who they sold to, and our commitment
to the independents. In a way, it's a challenging decision,
because we're walking away from business with a little bit of
the unknown yet. But at the same time it was an easy decision, because it was a reminder to ourselves who our partners
are, who got us here and who is going to keep us top of mind
going forward.
"As far as the future, we know this: we need to have
internet and e-commerce exposure," said Nelson. "We need
to be found on the internet. We are working through that,
discussing options with our management team and with
wholesalers from a logistics and an execution standpoint."
According to Nelson, Tuffy's plans to move forward with

two points in mind no matter how their final e-commerce
strategy develops.
"One, we're going to have direct communication with
those customers, because it's extremely important for them
to know who we are and it's extremely important for them
to understand we're doing everything possible for them to
purchase our products through the independent channel," he
said. "And two, if we're going to sell product online, people
are going to pay a premium for that convenience. Our goal,
no matter what, is to absolutely steer people back to their
retailer."

The future of Tuffy's Pet Foods
The company's strategy isn't going to change any time
soon, according to Nelson, and Tuffy's commitment to the
pet food industry is stronger than ever.
"We love the pet food industry," he said. "We are
committed to our partners and greatly enjoy the relationships
we have developed over the years." And no matter what, "we
will continue to focus on why we do what we do." ■

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February 2018

Industry


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Table of Contents for the Digital Edition of Petfood Industry - February 2018

Petfood Industry - February 2018
Contents
As dog and cat food go, so goes US pet specialty channel
Industry News
New Products
Tuffy’s Pet Foods: Retail partnerships key to success
Elk, bison could reduce environmental impact of pet food
Australasia pet food market reflects Western trends
Updated pet food ingredient database simplifies research
Petfood Forum 2018 focuses on consumer trust, new research
Petfood Forum Asia 2018 offers latest pet food research
Should LA shelter dogs be vegan?
Rice: longstanding staple for calories in dog and cat diets
What influences pet owner shopping channel choices?
Marketplace
Advertiser’s Index
Petfood Industry - February 2018 - CT1
Petfood Industry - February 2018 - CT2
Petfood Industry - February 2018 - Petfood Industry - February 2018
Petfood Industry - February 2018 - Cover2
Petfood Industry - February 2018 - 1
Petfood Industry - February 2018 - Contents
Petfood Industry - February 2018 - 3
Petfood Industry - February 2018 - As dog and cat food go, so goes US pet specialty channel
Petfood Industry - February 2018 - 5
Petfood Industry - February 2018 - Industry News
Petfood Industry - February 2018 - 7
Petfood Industry - February 2018 - 8
Petfood Industry - February 2018 - 9
Petfood Industry - February 2018 - New Products
Petfood Industry - February 2018 - 11
Petfood Industry - February 2018 - 12
Petfood Industry - February 2018 - 13
Petfood Industry - February 2018 - 14
Petfood Industry - February 2018 - 15
Petfood Industry - February 2018 - 16
Petfood Industry - February 2018 - 17
Petfood Industry - February 2018 - Tuffy’s Pet Foods: Retail partnerships key to success
Petfood Industry - February 2018 - PFF1
Petfood Industry - February 2018 - PFF2
Petfood Industry - February 2018 - 19
Petfood Industry - February 2018 - 20
Petfood Industry - February 2018 - 21
Petfood Industry - February 2018 - Elk, bison could reduce environmental impact of pet food
Petfood Industry - February 2018 - 23
Petfood Industry - February 2018 - 24
Petfood Industry - February 2018 - 25
Petfood Industry - February 2018 - 26
Petfood Industry - February 2018 - 27
Petfood Industry - February 2018 - 28
Petfood Industry - February 2018 - 29
Petfood Industry - February 2018 - Australasia pet food market reflects Western trends
Petfood Industry - February 2018 - FS1
Petfood Industry - February 2018 - FS2
Petfood Industry - February 2018 - 31
Petfood Industry - February 2018 - 32
Petfood Industry - February 2018 - 33
Petfood Industry - February 2018 - Updated pet food ingredient database simplifies research
Petfood Industry - February 2018 - 35
Petfood Industry - February 2018 - Petfood Forum 2018 focuses on consumer trust, new research
Petfood Industry - February 2018 - 37
Petfood Industry - February 2018 - Petfood Forum Asia 2018 offers latest pet food research
Petfood Industry - February 2018 - 39
Petfood Industry - February 2018 - 40
Petfood Industry - February 2018 - 41
Petfood Industry - February 2018 - Should LA shelter dogs be vegan?
Petfood Industry - February 2018 - 43
Petfood Industry - February 2018 - 44
Petfood Industry - February 2018 - 45
Petfood Industry - February 2018 - Rice: longstanding staple for calories in dog and cat diets
Petfood Industry - February 2018 - 47
Petfood Industry - February 2018 - 48
Petfood Industry - February 2018 - 49
Petfood Industry - February 2018 - What influences pet owner shopping channel choices?
Petfood Industry - February 2018 - 51
Petfood Industry - February 2018 - 52
Petfood Industry - February 2018 - 53
Petfood Industry - February 2018 - Marketplace
Petfood Industry - February 2018 - 55
Petfood Industry - February 2018 - Advertiser’s Index
Petfood Industry - February 2018 - Cover3
Petfood Industry - February 2018 - Cover4
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