Petfood Industry - February 2018 - 22
22 | www.PetfoodIndustry.com
Elk, bison could reduce
environmental impact of
Elk and bison ranches provide healthy novel proteins for dog and cat food.
Elk meat used in pet food comes from
animals raised on ranches.
For more on novel pet food
Elk and bison ranches
provide healthy novel
proteins for dog and cat
food while allowing pet food brands to make
sustainability claims because the animals cause
less ecological damage than cattle. By using
organ meat and by-products from bison and
elk, the pet food industry helps to increase the
market for the whole animal, further increasing
efficiency and sustainability. What's more, elk
(Cervus canadensis) and bison (Bison bison) are still
relatively rare in pet foods, so including them as a
novel protein can help a brand stand out.
"As more people discover the great taste and
nutritional attributes of sustainably raised bison,
they want their companion animals to enjoy
the experience as well," said Dave Carter of the
National Bison Association.