Petfood Industry - February 2018 - 30

30 | www.PetfoodIndustry.com

Australasia pet food market
reflects Western trends
Premiumization and pet humanization are slowly impacting
the value growth in Australasia's pet food market.
ANNA GIRGENTI
Nosnibor137, BigstockPhoto.com

With general stagnation and a limited competitive landscape, Australasia's pet food market has
managed to remain outside the global spotlight,
but several recent trends in the region point
toward potential changes in the market. Australasia's market trends may also be important reflectors of overall trends in the global pet food market,
such as pet humanization.
Petfood Industry listed Australia as a stagnant
or declining pet food market in 2017, predicting
that "value-growth will come from upgrading
consumers because volume-growth is stagnant
or may even be declining a little in view of the
growing population of smaller-sized dogs." In
Australia, value growth has indeed increased
while value growth declines, according to a Pet

Food Outlook Report from Statista (see Figure 1).
However, slight fluxes in Australasia's pet food
market invite a more complex examination of the
market's trends and prospects.

Western trends impacting
Australasia pet food market

Revenue (US$ millions)

New Zealand and Australia emerge as major
players in the Australasia region, and both
countries have witnessed steady value growth
alongside pet humanization and growing concern
for pet health. "The importance of the Australian market can be understood in terms of the
emerging western trends and lifestyle choices,"
according to an October 2017 report from Mordor
Intelligence. The report examines the Australia pet
food market and forecasts the 2017-22
AUSTRALIA PET FOOD MARKET VALUE GROWTH, 2018-21
period. The country's pet food market
(US$ MILLIONS)
was valued at US$1.49 billion in 2014
3000
and is predicted to grow at a CAGR of 1.9
percent to mature into a US$1.67 billion
2500
market (see Figure 2). According to the
report, this makes Australia the second2000
largest market after Japan in the AsiaPacific region.
1500
Australasia's market remains in line
with
American and Western Euro1000
pean trends of premiumization and
pet humanization, but these trends
500
are emerging much more slowly in
Australasia for several reasons. Most
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
importantly, the Australian market's
Source: Statista, "Pet Food in Australia," 2018 market forecast
economy segment has remained stronger
Figure 1: Total revenue (or value growth) should continue to rise in Australia
because of the country's growing middle
into 2021.
class, which has generally supported the
Fabio Berti, Dreamstime.com

February 2018

Industry


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Table of Contents for the Digital Edition of Petfood Industry - February 2018

Petfood Industry - February 2018
Contents
As dog and cat food go, so goes US pet specialty channel
Industry News
New Products
Tuffy’s Pet Foods: Retail partnerships key to success
Elk, bison could reduce environmental impact of pet food
Australasia pet food market reflects Western trends
Updated pet food ingredient database simplifies research
Petfood Forum 2018 focuses on consumer trust, new research
Petfood Forum Asia 2018 offers latest pet food research
Should LA shelter dogs be vegan?
Rice: longstanding staple for calories in dog and cat diets
What influences pet owner shopping channel choices?
Marketplace
Advertiser’s Index
Petfood Industry - February 2018 - CT1
Petfood Industry - February 2018 - CT2
Petfood Industry - February 2018 - Petfood Industry - February 2018
Petfood Industry - February 2018 - Cover2
Petfood Industry - February 2018 - 1
Petfood Industry - February 2018 - Contents
Petfood Industry - February 2018 - 3
Petfood Industry - February 2018 - As dog and cat food go, so goes US pet specialty channel
Petfood Industry - February 2018 - 5
Petfood Industry - February 2018 - Industry News
Petfood Industry - February 2018 - 7
Petfood Industry - February 2018 - 8
Petfood Industry - February 2018 - 9
Petfood Industry - February 2018 - New Products
Petfood Industry - February 2018 - 11
Petfood Industry - February 2018 - 12
Petfood Industry - February 2018 - 13
Petfood Industry - February 2018 - 14
Petfood Industry - February 2018 - 15
Petfood Industry - February 2018 - 16
Petfood Industry - February 2018 - 17
Petfood Industry - February 2018 - Tuffy’s Pet Foods: Retail partnerships key to success
Petfood Industry - February 2018 - PFF1
Petfood Industry - February 2018 - PFF2
Petfood Industry - February 2018 - 19
Petfood Industry - February 2018 - 20
Petfood Industry - February 2018 - 21
Petfood Industry - February 2018 - Elk, bison could reduce environmental impact of pet food
Petfood Industry - February 2018 - 23
Petfood Industry - February 2018 - 24
Petfood Industry - February 2018 - 25
Petfood Industry - February 2018 - 26
Petfood Industry - February 2018 - 27
Petfood Industry - February 2018 - 28
Petfood Industry - February 2018 - 29
Petfood Industry - February 2018 - Australasia pet food market reflects Western trends
Petfood Industry - February 2018 - FS1
Petfood Industry - February 2018 - FS2
Petfood Industry - February 2018 - 31
Petfood Industry - February 2018 - 32
Petfood Industry - February 2018 - 33
Petfood Industry - February 2018 - Updated pet food ingredient database simplifies research
Petfood Industry - February 2018 - 35
Petfood Industry - February 2018 - Petfood Forum 2018 focuses on consumer trust, new research
Petfood Industry - February 2018 - 37
Petfood Industry - February 2018 - Petfood Forum Asia 2018 offers latest pet food research
Petfood Industry - February 2018 - 39
Petfood Industry - February 2018 - 40
Petfood Industry - February 2018 - 41
Petfood Industry - February 2018 - Should LA shelter dogs be vegan?
Petfood Industry - February 2018 - 43
Petfood Industry - February 2018 - 44
Petfood Industry - February 2018 - 45
Petfood Industry - February 2018 - Rice: longstanding staple for calories in dog and cat diets
Petfood Industry - February 2018 - 47
Petfood Industry - February 2018 - 48
Petfood Industry - February 2018 - 49
Petfood Industry - February 2018 - What influences pet owner shopping channel choices?
Petfood Industry - February 2018 - 51
Petfood Industry - February 2018 - 52
Petfood Industry - February 2018 - 53
Petfood Industry - February 2018 - Marketplace
Petfood Industry - February 2018 - 55
Petfood Industry - February 2018 - Advertiser’s Index
Petfood Industry - February 2018 - Cover3
Petfood Industry - February 2018 - Cover4
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