Petfood Industry - February 2018 - 32

32 | www.PetfoodIndustry.com

➥AUSTRALASIA PET FOOD MARKET REFLECTS WESTERN TRENDS
AUSTRALIA'S PET FOOD MARKET, 2010-22 (% VOLUME GROWTH)
12

Percent volume growth

11
10
9
8
7

but the report also predicted that all
pet products would continue to develop
positively due to the continued pet
humanization trend. This trend has
prompted companies such as Ziwi to
upgrade their premium products for an
aging pet population and increasingly
health-conscious pet owners.

6

No. 4: K9 Natural Foods
■
Revenue (2016): US$17.5 million
4
■
Brands: K9Natural, FelineNatural
3
■
Pet food markets served: North
America, Western Europe, Asia Pacific
2
2010
2012
2014
2016
2018
2020
2022
As value growth exceeds volume
growth in Australasia, one premium
Source: Statista, "Pet Food in Australia," 2018 market forecast
product trend has risen to the top: dog
Figure 3: Percent volume growth of Australia's pet food market is decreasing due
and cat food mixers products, also
to changing market trends and consumer preference for premium products.
known as "toppers" or "sprinkles." K9
Natural Foods was one of the top two
long-term research and development program to deliver innobrands in the dog food mixers category in 2016. These toppers
vative premium and superpremium pet food products that
are freeze-dried and marketed not only as nutritional suppleensure clients can create and maintain a competitive advanments but also as a way of enticing picky eaters, and they are
tage in the market," according to the company's website. To
a "prominent beneficiaries of the pet humanization trend,"
remain competitive, the company is also focusing on investing
according to a Dog Food in New Zealand report from Euroin automated manufacturing products and processes that will
monitor International in May 2017. The report also forecasted
deliver volume fulfillment on a variety of premium products,
that the "toppers" and premiumization trends would continue
most importantly fresh chilled pet food.
in the coming years, as New Zealanders favor smaller breeds
of dogs, and the overall pet population is aging.
No. 3: Ziwi Pets
■ Revenue (2016): US$19.5 million
Growth of domestic brands in Australasia
■ Brands: ZiwiPeak
Although major foreign brands continue to dominate the
■ Pet food markets served: Latin America, North America,
Australasia pet food market, domestic pet food companies
Middle East, Western Europe, Eastern Europe, Asia Pacific,
are growing. In 2016, Mars was the leading brand of dog food
Africa
in New Zealand with an overall value share of 20 percent,
As a competitive player in the New Zealand pet food
though its share was down slightly from 2015, according to
market, the ZiwiPeak brand has utilized its locally sourced
Euromonitor International's Dog Food in New Zealand report.
products to penetrate the global market. The company now
Domestic companies in this region, such as VIP Petfoods, may
sells its products in more than 25 countries, but all Ziwi's meat
find their competitive niche in the premium market, as some
and seafood products are sourced and manufactured in New
are better positioned to locally source their products.
Zealand. The company's focus is air-dried raw pet food, wet
The pet humanization and premiumization trend in
pet food and treats for dogs and cats.
Australasia may point to a rise in domestic brands. According
A Euromonitor International report on pet products in
to Euromonitor International, value growth of pet food in
New Zealand released in May 2017 predicted that New
Australia and New Zealand will continue to grow, while
Zealand's total pet population would decline slightly in 2017,
volume terms gradually decline (see Figure 3). ■
5

February 2018

Industry


http://www.PetfoodIndustry.com

Table of Contents for the Digital Edition of Petfood Industry - February 2018

Petfood Industry - February 2018
Contents
As dog and cat food go, so goes US pet specialty channel
Industry News
New Products
Tuffy’s Pet Foods: Retail partnerships key to success
Elk, bison could reduce environmental impact of pet food
Australasia pet food market reflects Western trends
Updated pet food ingredient database simplifies research
Petfood Forum 2018 focuses on consumer trust, new research
Petfood Forum Asia 2018 offers latest pet food research
Should LA shelter dogs be vegan?
Rice: longstanding staple for calories in dog and cat diets
What influences pet owner shopping channel choices?
Marketplace
Advertiser’s Index
Petfood Industry - February 2018 - CT1
Petfood Industry - February 2018 - CT2
Petfood Industry - February 2018 - Petfood Industry - February 2018
Petfood Industry - February 2018 - Cover2
Petfood Industry - February 2018 - 1
Petfood Industry - February 2018 - Contents
Petfood Industry - February 2018 - 3
Petfood Industry - February 2018 - As dog and cat food go, so goes US pet specialty channel
Petfood Industry - February 2018 - 5
Petfood Industry - February 2018 - Industry News
Petfood Industry - February 2018 - 7
Petfood Industry - February 2018 - 8
Petfood Industry - February 2018 - 9
Petfood Industry - February 2018 - New Products
Petfood Industry - February 2018 - 11
Petfood Industry - February 2018 - 12
Petfood Industry - February 2018 - 13
Petfood Industry - February 2018 - 14
Petfood Industry - February 2018 - 15
Petfood Industry - February 2018 - 16
Petfood Industry - February 2018 - 17
Petfood Industry - February 2018 - Tuffy’s Pet Foods: Retail partnerships key to success
Petfood Industry - February 2018 - PFF1
Petfood Industry - February 2018 - PFF2
Petfood Industry - February 2018 - 19
Petfood Industry - February 2018 - 20
Petfood Industry - February 2018 - 21
Petfood Industry - February 2018 - Elk, bison could reduce environmental impact of pet food
Petfood Industry - February 2018 - 23
Petfood Industry - February 2018 - 24
Petfood Industry - February 2018 - 25
Petfood Industry - February 2018 - 26
Petfood Industry - February 2018 - 27
Petfood Industry - February 2018 - 28
Petfood Industry - February 2018 - 29
Petfood Industry - February 2018 - Australasia pet food market reflects Western trends
Petfood Industry - February 2018 - FS1
Petfood Industry - February 2018 - FS2
Petfood Industry - February 2018 - 31
Petfood Industry - February 2018 - 32
Petfood Industry - February 2018 - 33
Petfood Industry - February 2018 - Updated pet food ingredient database simplifies research
Petfood Industry - February 2018 - 35
Petfood Industry - February 2018 - Petfood Forum 2018 focuses on consumer trust, new research
Petfood Industry - February 2018 - 37
Petfood Industry - February 2018 - Petfood Forum Asia 2018 offers latest pet food research
Petfood Industry - February 2018 - 39
Petfood Industry - February 2018 - 40
Petfood Industry - February 2018 - 41
Petfood Industry - February 2018 - Should LA shelter dogs be vegan?
Petfood Industry - February 2018 - 43
Petfood Industry - February 2018 - 44
Petfood Industry - February 2018 - 45
Petfood Industry - February 2018 - Rice: longstanding staple for calories in dog and cat diets
Petfood Industry - February 2018 - 47
Petfood Industry - February 2018 - 48
Petfood Industry - February 2018 - 49
Petfood Industry - February 2018 - What influences pet owner shopping channel choices?
Petfood Industry - February 2018 - 51
Petfood Industry - February 2018 - 52
Petfood Industry - February 2018 - 53
Petfood Industry - February 2018 - Marketplace
Petfood Industry - February 2018 - 55
Petfood Industry - February 2018 - Advertiser’s Index
Petfood Industry - February 2018 - Cover3
Petfood Industry - February 2018 - Cover4
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