Petfood Industry - February 2018 - 34
34 | www.PetfoodIndustry.com
Updated pet food ingredient
database simplifies research
Webinar to demonstrate improved pet food ingredient search capabilities
of the ingredient decks of dog and cat food sold in the US
While researching the development or marketing
of a new cat or dog food product, you need to know
how many other products on the market use a specific
ingredient - and exactly where it's appearing in their
In the past, finding that information could take
hours of research, contact with ingredient suppliers
and untold Google searches. Now there's a better
way: The Dog and Cat Food Ingredient Center.
The Ingredient Center is a searchable database of
more than 7,000 formulas for dog and cat food sold in
the US. The database can be searched by manufacturer
name or by inclusion or exclusion of specific ingredients. It returns the full ingredient deck and part of the
guaranteed analysis of all matching results.
New search functions
Two major upgrades to the ingredient search
feature - an "or" search and a "wild card" search
- have been added and are available to
full subscribers. These updates
will be the topic of a webinar
on February 20, 2018, at 10
When the search tool
was launched in spring
2017, users could include or
exclude multiple ingredients, but only as an "and"
search. As the database
The Dog and Cat Food
Ingredient Center can be found
A wild card search for chicken meal will now
return multiple variations of chicken meal within
the same result set.
contains ingredients as exactly listed on product
labels, it has multiple versions of the same ingredient
in the database. To get an accurate listing of products
using chicken meal, the user had to run multiple
searches (e.g., chicken meal, chicken byproduct meal,
chicken by-product meal and other variations) and
combine results to get an accurate tally.
The search tool has been upgraded to let the
user choose between an "and" or "or" search when
including multiple ingredients. This allows one search
to be done that returns every variation of a specific
ingredient or group of ingredients.
The search tool has been further improved by
the "wild card" search, indicated by an asterisk. If
searching for eggs, for example, the user will have
two options: eggs or eggs*. The option with the
asterisk will return all recipes that have any ingredient that includes eggs.
The webinar will include a full demonstration
of these new search features. The webinar is free to
attend, but registration is required. Register for the
webinar by visiting https://goo.gl/oqys1R. ■