Petfood Industry - February 2018 - 4

4 | www.PetfoodIndustry.com

SOMETHING TO CHEW ON
Debbie Phillips-Donaldson

As dog and cat food go, so
goes US pet specialty channel

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Director of Content Terrence O'Keefe
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Editor-in-Chief Debbie Phillips-Donaldson
dphillips@wattglobal.com Tel: +1.815.966.5424
Managing Editor Lindsay Beaton
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Digital Content Director Tara Loszach
Senior Editor Andrea Gantz
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Staff Reporter Tim Wall
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US pet retailers are starting off 2018 optimistic about their pet food sales, according
to a survey by Pet Product News magazine. Nearly half of respondents, 48 percent,
expect sales of premium and custom pet foods to increase this year, compared with only
8 percent who said they expect those sales to decline. The survey was conducted in late
summer 2017 among US independent, chain and franchise pet retailers.
This jibes with a report from Packaged Facts projecting US dog and cat food sales
(excluding treats and chews) in all channels to reach US$27 billion, up 4.4 percent from
2017 (www.PetfoodIndustry.com/articles/6826).
Such a high proportion of US pet retailers anticipating a sales increase for premium
pet food is especially positive because dog and cat food and treats rank as major product
categories for their stores; 54 percent of respondents identified dog food as a key category,
with 53 percent naming dog treats. For cats, the percentages were 49 and 30, respectively.
Another area to watch is growing ecommerce sales, respondents said; 51 percent
consider competition from online vendors as the most significant threat to the pet
product retailing business. Diving deeper, 32 percent said they view online competition
as a significant threat, with 19 percent saying they see the threat as "considerable" and 16
percent consider it "somewhat" of a threat.
While 22 percent don't see ecommerce as a threat at all, it's still surprising that 78
percent do not have an online retail component to their business; and among those that
do, the largest amount of sales (reported by 28 percent) is less than US$500 a year. Yet 21
percent of respondents reported sales of US$10,000 or more, and 26 percent said they are
anticipating increased online sales in 2018.
During Petfood Forum 2018, Natasha Davis of GfK will present an update on pet food
sales and trends in the US pet specialty channel (www.PetfoodForumEvents.com). ■

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Debbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine.
Email her at dphillips@wattglobal.com.

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Table of Contents for the Digital Edition of Petfood Industry - February 2018

Petfood Industry - February 2018
Contents
As dog and cat food go, so goes US pet specialty channel
Industry News
New Products
Tuffy’s Pet Foods: Retail partnerships key to success
Elk, bison could reduce environmental impact of pet food
Australasia pet food market reflects Western trends
Updated pet food ingredient database simplifies research
Petfood Forum 2018 focuses on consumer trust, new research
Petfood Forum Asia 2018 offers latest pet food research
Should LA shelter dogs be vegan?
Rice: longstanding staple for calories in dog and cat diets
What influences pet owner shopping channel choices?
Marketplace
Advertiser’s Index
Petfood Industry - February 2018 - CT1
Petfood Industry - February 2018 - CT2
Petfood Industry - February 2018 - Petfood Industry - February 2018
Petfood Industry - February 2018 - Cover2
Petfood Industry - February 2018 - 1
Petfood Industry - February 2018 - Contents
Petfood Industry - February 2018 - 3
Petfood Industry - February 2018 - As dog and cat food go, so goes US pet specialty channel
Petfood Industry - February 2018 - 5
Petfood Industry - February 2018 - Industry News
Petfood Industry - February 2018 - 7
Petfood Industry - February 2018 - 8
Petfood Industry - February 2018 - 9
Petfood Industry - February 2018 - New Products
Petfood Industry - February 2018 - 11
Petfood Industry - February 2018 - 12
Petfood Industry - February 2018 - 13
Petfood Industry - February 2018 - 14
Petfood Industry - February 2018 - 15
Petfood Industry - February 2018 - 16
Petfood Industry - February 2018 - 17
Petfood Industry - February 2018 - Tuffy’s Pet Foods: Retail partnerships key to success
Petfood Industry - February 2018 - PFF1
Petfood Industry - February 2018 - PFF2
Petfood Industry - February 2018 - 19
Petfood Industry - February 2018 - 20
Petfood Industry - February 2018 - 21
Petfood Industry - February 2018 - Elk, bison could reduce environmental impact of pet food
Petfood Industry - February 2018 - 23
Petfood Industry - February 2018 - 24
Petfood Industry - February 2018 - 25
Petfood Industry - February 2018 - 26
Petfood Industry - February 2018 - 27
Petfood Industry - February 2018 - 28
Petfood Industry - February 2018 - 29
Petfood Industry - February 2018 - Australasia pet food market reflects Western trends
Petfood Industry - February 2018 - FS1
Petfood Industry - February 2018 - FS2
Petfood Industry - February 2018 - 31
Petfood Industry - February 2018 - 32
Petfood Industry - February 2018 - 33
Petfood Industry - February 2018 - Updated pet food ingredient database simplifies research
Petfood Industry - February 2018 - 35
Petfood Industry - February 2018 - Petfood Forum 2018 focuses on consumer trust, new research
Petfood Industry - February 2018 - 37
Petfood Industry - February 2018 - Petfood Forum Asia 2018 offers latest pet food research
Petfood Industry - February 2018 - 39
Petfood Industry - February 2018 - 40
Petfood Industry - February 2018 - 41
Petfood Industry - February 2018 - Should LA shelter dogs be vegan?
Petfood Industry - February 2018 - 43
Petfood Industry - February 2018 - 44
Petfood Industry - February 2018 - 45
Petfood Industry - February 2018 - Rice: longstanding staple for calories in dog and cat diets
Petfood Industry - February 2018 - 47
Petfood Industry - February 2018 - 48
Petfood Industry - February 2018 - 49
Petfood Industry - February 2018 - What influences pet owner shopping channel choices?
Petfood Industry - February 2018 - 51
Petfood Industry - February 2018 - 52
Petfood Industry - February 2018 - 53
Petfood Industry - February 2018 - Marketplace
Petfood Industry - February 2018 - 55
Petfood Industry - February 2018 - Advertiser’s Index
Petfood Industry - February 2018 - Cover3
Petfood Industry - February 2018 - Cover4
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