Petfood Industry - February 2018 - 50

50 | www.PetfoodIndustry.com

MARKET REPORT David Sprinkle

What influences pet owner
shopping channel choices?
double-digit shares of pet
food retail sales not only
span the mass versus class
divide - supercenters/
discount stores led by
Walmart, pet specialty
chains and grocery
stores - but now include
the internet, which now
accounts for an estimated
11 percent of pet sales,
as reported in Packaged
Facts' Pet Food in the US
(December 2017).
Patterns also diverge by
type of pet. A far higher
percentage of cat owners
(34 percent) than dog
owners (25 percent) buy pet food at supermarkets. Compared with dog owners, moreover, cat owners are significantly more likely
to shop at Walmart or other supercenters/
discount stores such as Target, while somewhat less likely to buy pet food on Amazon.
com (see Table 1).
Channel choices also are shaped by
generational demographics, and not just
in terms of propensity to shop online. For
example, Simmons Research Summer 2017
data show that the percentage of dog or cat
owners who are pet supply customers falls
by nearly half across generational brackets
for Petco, at 32 percent of millennials age
18-34, but only 17 percent of seniors age

There are several different
factors that influence pet
food shoppers, all of which
create a complex picture of
pet owner shopping habits.
Pongmoji, Dreamstime.com

Last month's column, "US pet food
market to reach US$27 billion in 2018,"
noted that, for pet owners, as for US
consumers in general, spending management leads to strategic retail behavior
including retail channel choice - or rather
choices, with many shopping across multiple
channels and retailers for bargains, brickand-mortar and online, as well as trading
up for priority products such as pet food and
trading down for pet supplies segments seen
as more discretionary or less impactful on
pet health and wellness.

Influencers of pet food
shopping channel choices
Therefore, the channels that claim

David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry.

February 2018

Industry


http://www.PetfoodIndustry.com http://www.Dreamstime.com

Table of Contents for the Digital Edition of Petfood Industry - February 2018

Petfood Industry - February 2018
Contents
As dog and cat food go, so goes US pet specialty channel
Industry News
New Products
Tuffy’s Pet Foods: Retail partnerships key to success
Elk, bison could reduce environmental impact of pet food
Australasia pet food market reflects Western trends
Updated pet food ingredient database simplifies research
Petfood Forum 2018 focuses on consumer trust, new research
Petfood Forum Asia 2018 offers latest pet food research
Should LA shelter dogs be vegan?
Rice: longstanding staple for calories in dog and cat diets
What influences pet owner shopping channel choices?
Marketplace
Advertiser’s Index
Petfood Industry - February 2018 - CT1
Petfood Industry - February 2018 - CT2
Petfood Industry - February 2018 - Petfood Industry - February 2018
Petfood Industry - February 2018 - Cover2
Petfood Industry - February 2018 - 1
Petfood Industry - February 2018 - Contents
Petfood Industry - February 2018 - 3
Petfood Industry - February 2018 - As dog and cat food go, so goes US pet specialty channel
Petfood Industry - February 2018 - 5
Petfood Industry - February 2018 - Industry News
Petfood Industry - February 2018 - 7
Petfood Industry - February 2018 - 8
Petfood Industry - February 2018 - 9
Petfood Industry - February 2018 - New Products
Petfood Industry - February 2018 - 11
Petfood Industry - February 2018 - 12
Petfood Industry - February 2018 - 13
Petfood Industry - February 2018 - 14
Petfood Industry - February 2018 - 15
Petfood Industry - February 2018 - 16
Petfood Industry - February 2018 - 17
Petfood Industry - February 2018 - Tuffy’s Pet Foods: Retail partnerships key to success
Petfood Industry - February 2018 - PFF1
Petfood Industry - February 2018 - PFF2
Petfood Industry - February 2018 - 19
Petfood Industry - February 2018 - 20
Petfood Industry - February 2018 - 21
Petfood Industry - February 2018 - Elk, bison could reduce environmental impact of pet food
Petfood Industry - February 2018 - 23
Petfood Industry - February 2018 - 24
Petfood Industry - February 2018 - 25
Petfood Industry - February 2018 - 26
Petfood Industry - February 2018 - 27
Petfood Industry - February 2018 - 28
Petfood Industry - February 2018 - 29
Petfood Industry - February 2018 - Australasia pet food market reflects Western trends
Petfood Industry - February 2018 - FS1
Petfood Industry - February 2018 - FS2
Petfood Industry - February 2018 - 31
Petfood Industry - February 2018 - 32
Petfood Industry - February 2018 - 33
Petfood Industry - February 2018 - Updated pet food ingredient database simplifies research
Petfood Industry - February 2018 - 35
Petfood Industry - February 2018 - Petfood Forum 2018 focuses on consumer trust, new research
Petfood Industry - February 2018 - 37
Petfood Industry - February 2018 - Petfood Forum Asia 2018 offers latest pet food research
Petfood Industry - February 2018 - 39
Petfood Industry - February 2018 - 40
Petfood Industry - February 2018 - 41
Petfood Industry - February 2018 - Should LA shelter dogs be vegan?
Petfood Industry - February 2018 - 43
Petfood Industry - February 2018 - 44
Petfood Industry - February 2018 - 45
Petfood Industry - February 2018 - Rice: longstanding staple for calories in dog and cat diets
Petfood Industry - February 2018 - 47
Petfood Industry - February 2018 - 48
Petfood Industry - February 2018 - 49
Petfood Industry - February 2018 - What influences pet owner shopping channel choices?
Petfood Industry - February 2018 - 51
Petfood Industry - February 2018 - 52
Petfood Industry - February 2018 - 53
Petfood Industry - February 2018 - Marketplace
Petfood Industry - February 2018 - 55
Petfood Industry - February 2018 - Advertiser’s Index
Petfood Industry - February 2018 - Cover3
Petfood Industry - February 2018 - Cover4
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