Petfood Industry - February 2018 - 51

www.PetfoodIndustry.com | 51

70+. The skew is similarly sharp
for purchasing pet supplies over
the internet and almost as marked
for PetSmart, which sheds light on
the intensity of the cross-competition among these retailers. Among
those who purchase pet products
online, two-thirds (65 percent)
also buy pet products at PetSmart
or Petco, while only one-fourth
(23 percent) also buy pet supplies
at discount stores.
For discount stores, in turn, the
percentage of dog or cat owners
who are pet supply customers
rises steadily up the age ladder
from 17 percent of millennials to
28 percent of seniors. Among pet
supply shoppers at discount stores,
half (49 percent) also purchase
these products at supermarkets, a
higher proportion than those who
also shop at pet superstores (41
percent).  

Further complexities
of shopping channel
choices
The complexities hardly stop
there, of course. The national
economic and political segregation raises the question of "blue
state" versus "red state" patterns,
though the question is more truly
addressed in relation to metropolitan versus rural shoppers (see
Table 2). 
Measured by shopping index,
where an index of 100 reflects the
overall national norm, Simmons
data show that:
 Top 14 metro area pet owners
are nearly one-fourth more
likely than average to buy pet
products at pet superstores or
online (at indexes of 123 and
122, respectively), while pet
Industry February 2018

SELECTED RETAIL CHANNEL PATTERNS FOR PET FOOD
PURCHASING: DOG FOOD VS. CAT FOOD, 2017
(PERCENT OF PET FOOD PURCHASERS)

37%
25%
23%
15%

Walmart
Supermarkets
*Supercenters/discount stores
Amazon.com

DOG FOOD

42%
34%
28%
12%

CAT FOOD

*Other than Walmart (e.g., Target, Kmart, Meijer)
Source: Packaged Facts, Pet Food in the US (December 2017); September/October 2017 National Pet Owner Survey

TABLE 1: The retail channels chosen for pet food purchases vary by type of
outlet and type of pet, among other things.

RETAIL CHANNEL PATTERNS FOR PET PRODUCT
PURCHASING: BY METRO AREA CLASSIFICATION, 2017
(PERCENT OF PET PRODUCT PURCHASERS)
Top 14

Top 15-25

Top 26-50

Not top 50

PetSmart/Petco

123

111

95

75

Online

122

112

112

66

Wholesale clubs

112

132

82

82

Independent pet stores

106

137

65

89

Supermarkets

94

101

113

100

Drugstores/convenience stores

89

127

131

80

Veterinarians

86

125

91

104

Discount stores

85

92

115

110

Note: An index of 100 represents the overall national norm.
Source: Compiled by Packaged Facts from 2017 Summer Simmons Profile Reports. Copyright 2018. Simmons Research LLC. All rights reserved.

TABLE 2: Where pet owners live plays a significant role in their purchasing
options and decisions.
owners outside of the top 50
metro areas are sharply less
likely to do so (at indexes of 75
and 66, respectively.)
 Top 25-50 metro area pet
owners are roughly one-third
more likely to buy pet products

at wholesale clubs or independent pet stores, as are top
15-50 metro area pet owners
for drugstores/c-stores.
 Top 14 metro area pet owners
are significantly less likely than
average to buy pet products at


http://www.PetfoodIndustry.com http://www.Amazon.com

Table of Contents for the Digital Edition of Petfood Industry - February 2018

Petfood Industry - February 2018
Contents
As dog and cat food go, so goes US pet specialty channel
Industry News
New Products
Tuffy’s Pet Foods: Retail partnerships key to success
Elk, bison could reduce environmental impact of pet food
Australasia pet food market reflects Western trends
Updated pet food ingredient database simplifies research
Petfood Forum 2018 focuses on consumer trust, new research
Petfood Forum Asia 2018 offers latest pet food research
Should LA shelter dogs be vegan?
Rice: longstanding staple for calories in dog and cat diets
What influences pet owner shopping channel choices?
Marketplace
Advertiser’s Index
Petfood Industry - February 2018 - CT1
Petfood Industry - February 2018 - CT2
Petfood Industry - February 2018 - Petfood Industry - February 2018
Petfood Industry - February 2018 - Cover2
Petfood Industry - February 2018 - 1
Petfood Industry - February 2018 - Contents
Petfood Industry - February 2018 - 3
Petfood Industry - February 2018 - As dog and cat food go, so goes US pet specialty channel
Petfood Industry - February 2018 - 5
Petfood Industry - February 2018 - Industry News
Petfood Industry - February 2018 - 7
Petfood Industry - February 2018 - 8
Petfood Industry - February 2018 - 9
Petfood Industry - February 2018 - New Products
Petfood Industry - February 2018 - 11
Petfood Industry - February 2018 - 12
Petfood Industry - February 2018 - 13
Petfood Industry - February 2018 - 14
Petfood Industry - February 2018 - 15
Petfood Industry - February 2018 - 16
Petfood Industry - February 2018 - 17
Petfood Industry - February 2018 - Tuffy’s Pet Foods: Retail partnerships key to success
Petfood Industry - February 2018 - PFF1
Petfood Industry - February 2018 - PFF2
Petfood Industry - February 2018 - 19
Petfood Industry - February 2018 - 20
Petfood Industry - February 2018 - 21
Petfood Industry - February 2018 - Elk, bison could reduce environmental impact of pet food
Petfood Industry - February 2018 - 23
Petfood Industry - February 2018 - 24
Petfood Industry - February 2018 - 25
Petfood Industry - February 2018 - 26
Petfood Industry - February 2018 - 27
Petfood Industry - February 2018 - 28
Petfood Industry - February 2018 - 29
Petfood Industry - February 2018 - Australasia pet food market reflects Western trends
Petfood Industry - February 2018 - FS1
Petfood Industry - February 2018 - FS2
Petfood Industry - February 2018 - 31
Petfood Industry - February 2018 - 32
Petfood Industry - February 2018 - 33
Petfood Industry - February 2018 - Updated pet food ingredient database simplifies research
Petfood Industry - February 2018 - 35
Petfood Industry - February 2018 - Petfood Forum 2018 focuses on consumer trust, new research
Petfood Industry - February 2018 - 37
Petfood Industry - February 2018 - Petfood Forum Asia 2018 offers latest pet food research
Petfood Industry - February 2018 - 39
Petfood Industry - February 2018 - 40
Petfood Industry - February 2018 - 41
Petfood Industry - February 2018 - Should LA shelter dogs be vegan?
Petfood Industry - February 2018 - 43
Petfood Industry - February 2018 - 44
Petfood Industry - February 2018 - 45
Petfood Industry - February 2018 - Rice: longstanding staple for calories in dog and cat diets
Petfood Industry - February 2018 - 47
Petfood Industry - February 2018 - 48
Petfood Industry - February 2018 - 49
Petfood Industry - February 2018 - What influences pet owner shopping channel choices?
Petfood Industry - February 2018 - 51
Petfood Industry - February 2018 - 52
Petfood Industry - February 2018 - 53
Petfood Industry - February 2018 - Marketplace
Petfood Industry - February 2018 - 55
Petfood Industry - February 2018 - Advertiser’s Index
Petfood Industry - February 2018 - Cover3
Petfood Industry - February 2018 - Cover4
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