Petfood Industry - March 2018 - 20
20 | www.PetfoodIndustry.com
Isle of Dogs: Natural pet food,
products promote wellness
This specialty pet grooming products company expanded into pet food in
order to fully serve its furry customers.
Isle of Dogs got its start in a non-food segment of
the pet world: grooming.
"We were born of a winning heritage in the
professional dog show arena that resulted from one
woman's quest to find a solution to help her dog recover
from a life-threatening skin ailment," says John Hart,
president of Isle of Dogs. "That spirit lives on within the
company today and is part of our culture. We are on a
quest to help dogs shine from the inside out."
The company combines grooming products with
natural pet food, treats and supplements to promote
wellness and beauty from within, says Hart. "All
of our health and beauty products help improve
the quality of life for dogs and cats by providing
the nutrients necessary for clean, healthy coats and
optimal internal health."
Focusing on internal and external
"We pride ourselves on innovation, rather than
imitation," says Hart. "All of our products are unique
and provide a benefit in the overall health of a pet.
Our dedication to quality, safety and efficacy provides
retailers the confidence to know our products perform
and will keep customers coming back to their stores.
With the addition of food and treats to
Isle of Dogs' luxury shampoo, conditioner
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and brush spray offerings, the company
says it has a product line that combines
internal health and external beauty to
support the overall wellness of dogs and
cats. The company's June 2017 launch
of its nourish brand of pet food, jerky treats, dental
chews and supplements focuses on grain-free and
high-protein formulations customers are asking for.
"We are providing retailers and consumers an
alternative format food that contains 90 percent
meat," says Hart. "Our products elevate the grainfree options to a new level."
According to Hart, the line of products was a
natural addition to the company's existing offerings,
Isle of Dogs President John Hart, here with his
Golden Retriever Indy, has married external pet
beauty with internal pet health while expanding
All photos courtesy Isle of Dogs