Petfood Industry - March 2018 - 24
24 | www.PetfoodIndustry.com
Raw pet food sales growing
despite health warnings
Consumer interest and sales of raw meat dog and cat food have been growing
consistently over the past few years.
Fueled by interest in ancestral and highprotein, fresh-meat diets, consumer interest in
and sales of raw meat dog and cat food have
been growing consistently over the past few
years, despite scientists' warnings about raw
pet food safety. Pet food industry executives,
analysts and scientists shared their insights
into the raw pet food market in 2018.
"If there are new trends coming into the
industry, of course you feel it in the number
of inquiries we get on the subject," said Urs
Wuest, director of product management
at Buhler. "And fresh meat is, of course, a big
issue at the moment."
Raw pet food sales grew in 2017
Now, more pet food retailers have
freezer space for frozen raw diets than
five years ago, according to GfK data.
Even retailers without freezers have
captured the trend with freeze-dried or
dehydrated raw pet foods and
kibble+ formulations, which
are conventional dry pet
foods with bits of freezedried raw meat mixed in.
"If we're looking at our
data, we can see that raw
pet food in both frozen,
pure form, as well as
in freeze-dried or dehydrated form, has grown
pretty significantly," said
Maria Lange, business group
director for GfK, during her
presentation at Petfood Forum
2017. "Looking at this trend and
how fast it's growing, I think
there's still a lot to expect from