Petfood Industry - March 2018 - 25
www.PetfoodIndustry.com | 25 these raw categories in the years to come." Sales have gone up, along with the number of products in pet food stores, Lange said. Kibble+ is now sold in the majority of stores, followed by freeze-dried and raw frozen. In the five years leading up to October 2017, sales of raw pet foods more than doubled, according to GfK data first reported by Pet Business. Numerically, that's a jump from US$64 million in 2013 to US$195 million in 2017. Frozen raw pet food sales grew 15.9 percent between 2016 and 2017. Likewise, the number of pet food retailers carrying raw diets has grown to 69 percent, with an average 35 items per location, up from 50 percent and 19 items in 2013. "I think that overall interest in raw diets is increasing," said Elisa Katz, DVM, of Holistic Veterinary Center. "Cost appears to be the main limiting factor." Pet owners may balk at doubling or tripling their pet food bill to buy raw foods, she said. She believes interest in raw diets will continue, though she hopes costs can come down. Whole prey diets as a trend in raw pet food Interest in raw pet food may relate to human food philosophies. Packaged Facts analysts wrote in Pet Food in the US, 13th edition that the human trend of paleo- and ancestral-diets has translated into a driving force behind raw pet foods. Beyond raw, the analysts noted that the ancestral theme has fueled interest in whole prey diets. YOUR GOAL IS TO THRIVE. OURS IS TO HELP YOU. Alltech's mission is to help you advance your business by providing superior technologies and nutrition that exceed pet owners' expectations. Our proven research in essential trace mineral nutrition and fermentation technologies - from algae to yeast, from enzymes to probiotics - have shown to help support the health and well-being of our pets. OUR OFFER TO YOU: * Global and local supply chain * Global and local quality assurance and traceability * Innovation and applications for product development * Concept development and consulting formulation * Cooperative branding and market education Start thriving today: go.alltech.com/pet Ask us how and let's get started at pets@alltech.com Join Pet Chat This newsletter provides the latest information about companion animal nutrition. VISIT US AT BOOTH #531 Petfood Forum April 23-25, 2018 Kansas City, Missouri Alltech.com Industry March 2018 AlltechNaturally @Alltech