Petfood Industry - March 2018 - 44
44 | www.PetfoodIndustry.com
➥WHAT'S DRIVING GLOBAL PET FOOD MARKET GROWTH?
grocery, according to Packaged
Facts in its 2017 report, "Pet food
in the US, 13th edition" (see Table
1). However, coming in fourth
on the list is the internet, with
11 percent of retail sales in 2017.
Much growth can be attributed
to the acceleration of online pet
food sales, particularly through
Amazon.com and Chewy.com,
and the internet may be the
fastest-growing pet retail channel.
Share of US retail sales
of pet food market by
Pet specialty chains
Independent pet specialty
Source: Packaged Facts, "Pet food in the US, 13th edition," 2017.
TABLE 1: More traditional market
channels still bring in the bulk of pet
food sales, but the internet took 11
percent of the market in 2017.
A channel to watch closely, the
internet is expected to continue to
grow as a preferred purchasing
medium for the digital age pet owner.
While mass market brought in
US$13.96 billion in 2017, that
number was up just 0.6 percent
from 2016. Similarly, pet specialty
was up just 0.5 percent through
June 2017, according to Packaged
Global pet market
While the mature markets
(North America, Western Europe)
are primed for continued premiumization, and humanization
is here to stay, many factors are
making it more of a challenge
than ever to break into or expand
in these regions. A plethora of
product options for pet owners,