Petfood Industry - April 2018 - 22
Now more than
ever, the smell
of pet food
Seeing a pet enjoy a meal is one of the
special pleasures of pet ownership.
Mealtime is one of the best moments
for owners and their pets to express
mutual love and tenderness. But
unpleasant odors can reduce the owner's
appreciation of the pet's meal experience.
To make mealtime a shared happy
moment, pet food manufacturers must
take into account a new dimension: the
pet owner's olfactory satisfaction.
A successful pet food is one that not only
appeals to a pet's keen sense of smell 
but also seduces the delicate nose of pet
SPF Property - © All copyrights reserved
Pet food odor strongly
affects pet parents' meal
To evaluate the importance of pet food
odor for owners, Diana Pet Food
launched an online usage and attitude
consumer survey, questioning 970
American pet owners and 852 French
pet owners. Results clearly highlighted
the impact of pet food's smell on pet
parents' purchasing habits.
of pet owners
say pet food odor is a
very important criterion
when choosing pet food.
do not like to keep wet pouches
opened in the refrigerator because
of the smell.