Petfood Industry - April 2018 - 36
36 | www.PetfoodIndustry.com
How functional ingredients
are influencing pet treats
More pet owners are looking to functional treats to improve
their pet's health.
Functional pet treats are growing more
popular among pet owners focused on
nutrition and wellness. Pet treat manufactures are reaping the benefits of the
growing health and nutrition trend. Over
the last five years, pet treat sales in the US
have outpaced dog and
cat food sales, with
Pet owners are looking for
treats sales increasing
functional pet treats that are safe,
natural and sustainable.
between 2012-2017 to reach US$4.39 billion,
according to recent data from Mintel.
The pet treat category is out-performing
the overall pet food market while following
many of the same trends, such as "humanization, natural, grain-free, limited ingredient, made in the USA, functional ingredients and exotic proteins," according to a
2017 report from Research and Markets.
"As in the pet food market, health and