Petfood Industry - April 2018 - 46
46 | www.PetfoodIndustry.com
Could Blockchain revolutionize
the pet food industry?
Blockchain provides proof of pet food ingredient claims and quality by
essentially telling a brand's story in a more credible way.
It's apparent that the pet food business is in
many ways a four-legged mirror of human food
trends. There's some momentum now for higherquality, protein-forward, grain-free diets with a
focus on improved nutritionals populated with
real food ingredients.
This is a reflection of
consumer belief that
better, healthier food
is linked to a higher
quality life - for themselves and for their pets.
Today a dominant
trend in human food is
the demand for greater
transparency, visibility to the supply chain and
verified integrity in product labeling - now also
spilling over into the pet food arena. This shift
sets the table for new technology solutions that
could help both human food and pet food brands
fully authenticate their nutrition and product
quality bona fides.
Until now there's been no real sustainable,
cost-effective path to trace product and ingredient
activity and performance throughout the supply
chain. The premise of Blockchain is verified,
validated processes and visibility to those steps
throughout product creation and distribution.
With Blockchain, pet food brands would have real
data to support trusted claims of ingredient integrity, faithfulness to nutritional standards, quality
commitments, labeling accuracy and food safety.
In human food, "we know the majority of
people don't trust information about the food