Petfood Industry - April 2018 - 48
48 | www.PetfoodIndustry.com
➥COULD BLOCKCHAIN REVOLUTIONIZE THE PET FOOD INDUSTRY?
savings throughout the manufacturing and distribution process.
At the production plant, the
flow of product from warehouse to
production line and packaging can
be tracked, verifying compliance
with accepted methods or protocols followed by the company.
"It's an elegant tool," said
Harris, "that brings multiple
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parties together and creates
attested outcomes during the
In effect Blockchain installs a
"web of trust" by delivering traceability around evidence of performance. The pet parent benefit
is proof of ingredient claim and
quality, essential to telling the
brand's story in a more credible way.
system and deployment of sensor
technologies (where feasible)
removes human intervention.
In doing so, it creates authenticated trust and then enforces this
condition by making alteration to
digital ledgers extremely difficult.
"All records related to [pet
food] manufacture are sitting
in a digital ledger in the cloud,"
said Harris. "Any proprietary or
custom practices along the manufacturing path can be suppressed.
The integrity of confidential
information is maintained and
there is security around who can
access information. Once collected
it is very difficult to change the
data, thus enabling trusted performance."
Some examples of Blockchain's
relevance to pet food via digital
oversight capability include:
■ Verifying claims made about
proteins from grass-fed
animals or cage-free raised
■ Real time monitoring,
recording of ingredient storage
temperatures and other safety
characteristics and environmental conditions.