Petfood Industry - June 2018 - 16
16 | www.PetfoodIndustry.com
A family-owned dog food company founded in 2005 has ridden the wave of
veganism's popularity right into vegan pet owners' pantries.
California, USA-based v-dog has been selling
complete and balanced, plant-based kibble and chews
since 2005 and, according to the company, has grown
into the most prominent vegan dog food company
in America. It's a designation
In vegan dog food
v-dog is proud to claim.
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"At v-dog, we are proud
a vegan-owned and
dogs be vegan?
-operated family business,"
says Lindsay Rubin, director
of operations for v-dog.
"Everything we do is rooted in maintaining optimal
health in dogs, saving animals' lives and doing
as little harm to the planet as possible. We hire
passionate people who work overtime to ensure our
mission-driven business reaches its full potential."
The growth of a niche market for dog food
"We've experienced consistent growth over
the years, mostly in the last few as the plant-based
movement continues to explode in the US," says
Rubin. The company is constantly looking for ways
to expand within its specialized segment, coming out
with its first US Department of Agriculture (USDA)certified organic product, the peanut butter-flavored
Wiggle Biscuit, in 2016, and working on more
products for release in 2018. One such product is a
launch of its kibble in "mini bites" size, convenient for
smaller dogs or dogs with trouble chewing.
v-dog has also recently moved its headquarters to
San Francisco, California, aiming to sit
in a hub of business, fresh ideas and, of
"We're grateful to be right in the
middle of it all," says Rubin. "Plus, you
basically can't walk one block without
seeing at least two dogs! We're proud
to continue to grow our team and work
on new products as we grow. v-dog
experienced significant growth in 2017 and