Petfood Industry - June 2018 - 17
www.PetfoodIndustry.com | 17
we project that growth will continue as we scale up this year."
The continued growth of the pet food industry, particularly
with regards to the younger pet owners and their interest in
e-commerce, is an avenue that v-dog feels primed to tap.
"The pet food industry is booming, with young people
driving up much of the e-commerce sector growth," says
Rubin. "In this generation, we are obsessed with our pets like
nothing else. It's a phenomenon characterized by statistics
of young people buying healthier, more premium pet food,
and buying where it's natural for them to shop: online.
Additionally, with the vegan movement gaining massive
momentum every year, we are excited that v-dog is the top
choice for vegan pet parents."
to continue to grow our team of compassionate employees
and foster the best business partnerships to allow pet parents
better access to our products, whether online or in-store. In
addition to our website and various pet stores, v-dog is now
sold throughout the entire USA on Amazon and Chewy.com.
We are also working on international expansion for 2018."
That expansion includes new international sister company
v-planet, which launched in April 2018 with vegan kibble
available in two package sizes, 4.5 lb. and 15 lb. The formula
features plant-based ingredients like pea protein, lentils and
quinoa. The new company will share the same branding
Change and challenges at v-dog
One significant change for the company happened in
2014, with the death of its founder, David Middlesworth.
The company remained a family business, however, with
son Darren Middlesworth (previously the head of product
development) taking over as president and carrying on
v-dog's commitment to healthy, expertly formulated pet
products and to-the-core authenticity.
"We're proud to carry on Dave's mission, which prioritized
unparalleled health of the dog," says Rubin. "We're excited
of vegan dog
Courtesy of v-dog
v-dog has been selling its plant-based kibble for 13
years, and recently launched "mini bites" kibble convenient for small dogs or those with difficulty chewing.
Courtesy of v-dog
Headquarters: San Francisco, California, USA
Officers: Darren Middlesworth, president; Lindsay Rubin,
director of operations (v-dog) and vice president (v-planet); Sten
Song, CFO (v-dog and v-planet); Fred Krohn, vice president of
logistics (v-dog and v-planet)
Sales: America's fastest-growing vegan dog food company.
Website/Social Media: www.v-dog.com, www.v-planet.com,
@vdogfood on Facebook and Twitter
Industry June 2018