Petfood Industry - June 2018 - 18
18 | www.PetfoodIndustry.com
➥V-DOG SUCCESSFULLY TAPPING INTO VEGAN DOG FOOD MARKET
and design as v-dog, featuring the signature leaf-eared dog.
v-planet will be made and packaged in Canada and sold
across the globe through distributors that will make the kibble
available in pet and grocery stores, according to Rubin.
But being a vegan dog food company, even one as
successful as v-dog, isn't without its challenges.
"One of the most difficult challenges for v-dog is battling
the rampant misinformation about vegan dogs on the
internet," says Rubin. "Dogs are omnivores and the proof
is not only in their genetics, but in the thriving, happy dogs
on v-dog food. When our founder started v-dog, he knew
dogs could thrive on a plant-based diet, and we're here to
continue to share his message and the facts.
"We're excited to continue to show the world that vegan
dogs are healthy, happy dogs when fed a complete and balanced
food like v-dog," she says. "We work hard to provide resources
about this lifestyle through our website with the help of great
veterinarians and pet food experts. We are always so proud to
share the countless success stories that flow in on a daily basis
from our incredible customers on our testimonials page."
The future of v-dog
"The future of v-dog is and always will be a team
of animal lovers making compassionate, plant-based
products," says Rubin. "We are excited to be in the pet food
space as a healthy, ethical option for dogs during a time
when a microscope is placed on ingredients and brands
more than ever. As America's first all-vegan dog product
company, we are excited to pave the way for the plantbased pet movement, which is gaining momentum as the
health, ethical and environmental ramifications become
more widely known."
The company understands that the topic of plant-based
diets for dogs can be a polarizing one, and education will
continue to be a primary component of the v-dog strategy.
The founder, says Rubin, was ahead of his time, but the
massive growth of veganism in the US since 2005 has borne
out his vision.
"What he did know is that dogs can live healthy, happy
lives on a plant-based diet," says Rubin, "and we are so proud
to carry on his message, 13 years and counting." ■
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