Petfood Industry - June 2018 - 46
46 | www.PetfoodIndustry.com
enjoyment of food, whether human, canine or feline.
As argued in Packaged Facts' US Pet Market Outlook
2018-2019, products positioned on health and wellness
will remain at the leading edge of the pet humaniza-
The latest pet food market insights
tion and pet product premiumization market trends,
rather than pet pampering. Put another way, enjoying
holistic health and wellness - centrally including
through the whole, natural foods we eat - is the ultimate form of pampering furry and non-furry members
of the family. And this holds especially true for millennials and the rising Generation Z as they drive the
trends that will drive market growth. ■
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