Petfood Industry - July 2018 - 20
20 | www.PetfoodIndustry.com
New cat food, treat products
reflect pet ownership
Pet food manufacturers take on the latest in cat segment trends with
new products and expanded lines.
Dogs get a lot of the love in the pet food world. New
products and options for dog food and treats are never
in short supply, and dog owners have aisles upon aisles
of food options to peruse for their pooches. Cats have
not necessarily gained an equal amount of the spotlight;
however, with certain segments of the human population gravitating toward urban lifestyles and pet ownership trends focusing on the rise of smaller pets, it seems
like a good time to give cats the stage.
"We expect the number of cats people own
to increase as America's pet-owning population
continues to be fueled by today's millennials," said
Health Extension President Brad Gruber. "With
America becoming more urban, cats adapt extremely
well to living indoors and, unlike dogs, they don't need
to be taken out for a walk."
In addition, according to Gruber, as more cats live
longer and healthier lives, cat owners are going to
look for products that enforce their personal and social
values in feeding their families, which include their
pets. That means keeping their cats happy and motivated, even between mealtimes.
"With this continuing change in ownership of cats,
cat owners will be even more driven to use treats as
a way of expressing affection to them," said Gruber.
"Part of this personal and social responsibility of cat
ownership and treating them as a member of their
More on the future of cat
food and treat trends
Cat food trends are in line with many dog food trends, and
those in the cat food space have responded accordingly
with new, higher-end products that give cat owners
exactly what they're asking for.
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