Petfood Industry - July 2018 - 20

20 | www.PetfoodIndustry.com

New cat food, treat products
reflect pet ownership
Pet food manufacturers take on the latest in cat segment trends with
new products and expanded lines.
LINDSAY BEATON

Dogs get a lot of the love in the pet food world. New
products and options for dog food and treats are never
in short supply, and dog owners have aisles upon aisles
of food options to peruse for their pooches. Cats have
not necessarily gained an equal amount of the spotlight;
however, with certain segments of the human population gravitating toward urban lifestyles and pet ownership trends focusing on the rise of smaller pets, it seems
like a good time to give cats the stage.
"We expect the number of cats people own
to increase as America's pet-owning population
continues to be fueled by today's millennials," said
Health Extension President Brad Gruber. "With
America becoming more urban, cats adapt extremely
well to living indoors and, unlike dogs, they don't need
to be taken out for a walk."
In addition, according to Gruber, as more cats live

longer and healthier lives, cat owners are going to
look for products that enforce their personal and social
values in feeding their families, which include their
pets. That means keeping their cats happy and motivated, even between mealtimes.
"With this continuing change in ownership of cats,
cat owners will be even more driven to use treats as
a way of expressing affection to them," said Gruber.
"Part of this personal and social responsibility of cat
ownership and treating them as a member of their

More on the future of cat
food and treat trends
www.PetfoodIndustry.com/
articles/7270

Cat food trends are in line with many dog food trends, and
those in the cat food space have responded accordingly
with new, higher-end products that give cat owners
exactly what they're asking for.
nektarstock I iStockPhoto.com

July 2018

Industry


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Table of Contents for the Digital Edition of Petfood Industry - July 2018

Petfood Industry - July 2018
Contents
High-protein pet food: popular ingredient has challenges
Industry News
New Products
Blue Dog Bakery: mass market premium treat success
New cat food, treat products refl ect pet ownership
The importance of transparency in the pet food industry
Brazil, Mexico lead Latin America in pet food consumption
Experts address Chinese pet food market, new regulations
Human vs. pet food labeling: How do they differ?
Legume seed oligosaccharides: How much is just right in dog and cat diets?
How shifting pet ownership economics impact pet food
Marketplace
Advertiser’s Index
Petfood Industry - July 2018 - CT1
Petfood Industry - July 2018 - CT2
Petfood Industry - July 2018 - Petfood Industry - July 2018
Petfood Industry - July 2018 - Cover1a
Petfood Industry - July 2018 - Cover1b
Petfood Industry - July 2018 - Cover2
Petfood Industry - July 2018 - 1
Petfood Industry - July 2018 - Contents
Petfood Industry - July 2018 - 3
Petfood Industry - July 2018 - High-protein pet food: popular ingredient has challenges
Petfood Industry - July 2018 - 5
Petfood Industry - July 2018 - Industry News
Petfood Industry - July 2018 - 7
Petfood Industry - July 2018 - 8
Petfood Industry - July 2018 - New Products
Petfood Industry - July 2018 - 10
Petfood Industry - July 2018 - 11
Petfood Industry - July 2018 - 12
Petfood Industry - July 2018 - 13
Petfood Industry - July 2018 - 14
Petfood Industry - July 2018 - 15
Petfood Industry - July 2018 - Blue Dog Bakery: mass market premium treat success
Petfood Industry - July 2018 - 17
Petfood Industry - July 2018 - 18
Petfood Industry - July 2018 - 19
Petfood Industry - July 2018 - New cat food, treat products refl ect pet ownership
Petfood Industry - July 2018 - 21
Petfood Industry - July 2018 - 22
Petfood Industry - July 2018 - 23
Petfood Industry - July 2018 - 24
Petfood Industry - July 2018 - 25
Petfood Industry - July 2018 - The importance of transparency in the pet food industry
Petfood Industry - July 2018 - 27
Petfood Industry - July 2018 - 28
Petfood Industry - July 2018 - 29
Petfood Industry - July 2018 - 30
Petfood Industry - July 2018 - 31
Petfood Industry - July 2018 - Brazil, Mexico lead Latin America in pet food consumption
Petfood Industry - July 2018 - 33
Petfood Industry - July 2018 - 34
Petfood Industry - July 2018 - 35
Petfood Industry - July 2018 - Experts address Chinese pet food market, new regulations
Petfood Industry - July 2018 - 37
Petfood Industry - July 2018 - Human vs. pet food labeling: How do they differ?
Petfood Industry - July 2018 - 39
Petfood Industry - July 2018 - Legume seed oligosaccharides: How much is just right in dog and cat diets?
Petfood Industry - July 2018 - 41
Petfood Industry - July 2018 - 42
Petfood Industry - July 2018 - 43
Petfood Industry - July 2018 - How shifting pet ownership economics impact pet food
Petfood Industry - July 2018 - 45
Petfood Industry - July 2018 - 46
Petfood Industry - July 2018 - 47
Petfood Industry - July 2018 - Marketplace
Petfood Industry - July 2018 - 49
Petfood Industry - July 2018 - Advertiser’s Index
Petfood Industry - July 2018 - Cover3
Petfood Industry - July 2018 - Cover4
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