Petfood Industry - July 2018 - 21
www.PetfoodIndustry.com | 21
family has greatly increased the concerns these pet parents
have with regards to health and well-being. This is fueling the
presence we see in the offering of cat treat products that are
more wholesome and nutritional with functional ingredients."
Trends in the cat space largely mirror
dog food trends
Those looking to expand in the cat space who are already
well-established in dog food are largely building off trends
they've already been following for the dog segment.
"There is an increasing trend towards healthier foods for
cats that are oriented around wellness," said Alisha Brassard, Petcurean's new product development and innovation
manager. "Now, more than ever, cat parents are aware of the
quality of the food that they are eating themselves, and that
same level of care and discernment goes into finding the right
food for their cats; one that aligns with their own food philosophy. Cat parents are also looking for more and more options.
For Health Extension's first foray
into cat treats, the company
focused on single-ingredient meat
snacks featuring either buffalo or
chicken. | Courtesy of Health Extension
Gone are the days of a one-size-fitsall mentality. Cats can be finicky and
have varying nutritional needs. One
cat may require a grain-free diet,
while another may suffer from food
sensitivities and require a limited ingredient diet. The more
options a cat parent has to choose from, the better."
Petcurean focused on the need for healthy cat food options
when it launched new grain-free cat stews and patés under
its Now Fresh brand. The products, in Tetra Pak cartons, are
created with fresh, human-grade ingredients and omega-3
and -6 oils in a nutritionally dense bone broth. Overall,
Petcurean's philosophy is to try to reach cats of all shapes,
sizes, backgrounds and ages.
"Whether your cat needs quick energy that comes from
eating whole grains or does better with a grain-free recipe,
we have a gamut of recipes that has something for everyone,"
Caru Pet Food is recognizing the same trends, according
to Adrian Pettyan, company CEO and co-founder, and those
trends led Caru to enter into the cat food space.
"We're seeing that pet parents are becoming more
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Industry July 2018