Petfood Industry - July 2018 - 23

www.PetfoodIndustry.com | 23

Petcurean's grain-free cat stews
can be served as treats, toppers,
or complete and balanced meals,
providing cat owners with the
flexibility they want to customize
their pets' diets. | Courtesy of Petcurean
world, as well as blends of fruits,
vegetables, whole grains, prebiotics,
probiotics and many other ingredients
that we did not use in the past."
Those looking into the cat treat
space are also responding to trends,
increasing product offerings in the
hopes of enticing customers to treat
their pets as they'd treat themselves.
"With the humanization of pets as
members of the family, giving treats
is just one of many ways pet parents
show their pets how much they care
about them," said Gruber. "As a result
of this growing trend, manufacturers
of cat treats are increasing their offerings and assortment of products, and
retailers are increasing the amount of
shelf and floor space dedicated to cat
treats. We have introduced two cat
treats which are our first venture into
the cat treat segment. One is a buffalo
jerky treat while the other is a pure
freeze-dried chicken treat. Both of
these are made with only one ingredient and protein source. We believe
pet parents will look at these singleingredient products as an immeasurable feeding component in ensuring a
long and healthy life for their pet."

The future of cat food
trends
As pet food overall continues to
Industry July 2018

evolve, those who venture into the cat
food space will find plenty of spillover
from dog owners to cat owners and how
they view their pets. Companies already
focused on cat food or treats say they
will continue to follow the trends that
so closely match those in dog food and

treats. And everyone, whether they've
already made space for themselves in
the cat world or are just beginning to
expand into it, agrees that keeping a
close eye on ever-evolving customers'
demands for their humanized pets is
the only way to succeed. ■

Feed the Best
for a Lifetime

Birth. Growth. Performance. Reproduction.
At Zinpro, we believe to truly thrive, animals must receive
optimum trace mineral nutrition throughout their life stages.
It's what we call Lifetime Performance®, the commitment that
Zinpro has devoted to developing world-leading products to
support companion animals and their health and wellness.
To learn more about Zinpro Performance Minerals® and our
Availa®Pet brand, formulated specifically for companion animal
nutrition, visit zinpro.com/companion.
All trademarks herein are registered trademarks of Zinpro Corp. ©2018 Zinpro Corp. All rights reserved.


http://www.PetfoodIndustry.com http://www.zinpro.com/companion

Table of Contents for the Digital Edition of Petfood Industry - July 2018

Petfood Industry - July 2018
Contents
High-protein pet food: popular ingredient has challenges
Industry News
New Products
Blue Dog Bakery: mass market premium treat success
New cat food, treat products refl ect pet ownership
The importance of transparency in the pet food industry
Brazil, Mexico lead Latin America in pet food consumption
Experts address Chinese pet food market, new regulations
Human vs. pet food labeling: How do they differ?
Legume seed oligosaccharides: How much is just right in dog and cat diets?
How shifting pet ownership economics impact pet food
Marketplace
Advertiser’s Index
Petfood Industry - July 2018 - CT1
Petfood Industry - July 2018 - CT2
Petfood Industry - July 2018 - Petfood Industry - July 2018
Petfood Industry - July 2018 - Cover1a
Petfood Industry - July 2018 - Cover1b
Petfood Industry - July 2018 - Cover2
Petfood Industry - July 2018 - 1
Petfood Industry - July 2018 - Contents
Petfood Industry - July 2018 - 3
Petfood Industry - July 2018 - High-protein pet food: popular ingredient has challenges
Petfood Industry - July 2018 - 5
Petfood Industry - July 2018 - Industry News
Petfood Industry - July 2018 - 7
Petfood Industry - July 2018 - 8
Petfood Industry - July 2018 - New Products
Petfood Industry - July 2018 - 10
Petfood Industry - July 2018 - 11
Petfood Industry - July 2018 - 12
Petfood Industry - July 2018 - 13
Petfood Industry - July 2018 - 14
Petfood Industry - July 2018 - 15
Petfood Industry - July 2018 - Blue Dog Bakery: mass market premium treat success
Petfood Industry - July 2018 - 17
Petfood Industry - July 2018 - 18
Petfood Industry - July 2018 - 19
Petfood Industry - July 2018 - New cat food, treat products refl ect pet ownership
Petfood Industry - July 2018 - 21
Petfood Industry - July 2018 - 22
Petfood Industry - July 2018 - 23
Petfood Industry - July 2018 - 24
Petfood Industry - July 2018 - 25
Petfood Industry - July 2018 - The importance of transparency in the pet food industry
Petfood Industry - July 2018 - 27
Petfood Industry - July 2018 - 28
Petfood Industry - July 2018 - 29
Petfood Industry - July 2018 - 30
Petfood Industry - July 2018 - 31
Petfood Industry - July 2018 - Brazil, Mexico lead Latin America in pet food consumption
Petfood Industry - July 2018 - 33
Petfood Industry - July 2018 - 34
Petfood Industry - July 2018 - 35
Petfood Industry - July 2018 - Experts address Chinese pet food market, new regulations
Petfood Industry - July 2018 - 37
Petfood Industry - July 2018 - Human vs. pet food labeling: How do they differ?
Petfood Industry - July 2018 - 39
Petfood Industry - July 2018 - Legume seed oligosaccharides: How much is just right in dog and cat diets?
Petfood Industry - July 2018 - 41
Petfood Industry - July 2018 - 42
Petfood Industry - July 2018 - 43
Petfood Industry - July 2018 - How shifting pet ownership economics impact pet food
Petfood Industry - July 2018 - 45
Petfood Industry - July 2018 - 46
Petfood Industry - July 2018 - 47
Petfood Industry - July 2018 - Marketplace
Petfood Industry - July 2018 - 49
Petfood Industry - July 2018 - Advertiser’s Index
Petfood Industry - July 2018 - Cover3
Petfood Industry - July 2018 - Cover4
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