Petfood Industry - July 2018 - 23
www.PetfoodIndustry.com | 23
Petcurean's grain-free cat stews
can be served as treats, toppers,
or complete and balanced meals,
providing cat owners with the
flexibility they want to customize
their pets' diets. | Courtesy of Petcurean
world, as well as blends of fruits,
vegetables, whole grains, prebiotics,
probiotics and many other ingredients
that we did not use in the past."
Those looking into the cat treat
space are also responding to trends,
increasing product offerings in the
hopes of enticing customers to treat
their pets as they'd treat themselves.
"With the humanization of pets as
members of the family, giving treats
is just one of many ways pet parents
show their pets how much they care
about them," said Gruber. "As a result
of this growing trend, manufacturers
of cat treats are increasing their offerings and assortment of products, and
retailers are increasing the amount of
shelf and floor space dedicated to cat
treats. We have introduced two cat
treats which are our first venture into
the cat treat segment. One is a buffalo
jerky treat while the other is a pure
freeze-dried chicken treat. Both of
these are made with only one ingredient and protein source. We believe
pet parents will look at these singleingredient products as an immeasurable feeding component in ensuring a
long and healthy life for their pet."
The future of cat food
As pet food overall continues to
Industry July 2018
evolve, those who venture into the cat
food space will find plenty of spillover
from dog owners to cat owners and how
they view their pets. Companies already
focused on cat food or treats say they
will continue to follow the trends that
so closely match those in dog food and
treats. And everyone, whether they've
already made space for themselves in
the cat world or are just beginning to
expand into it, agrees that keeping a
close eye on ever-evolving customers'
demands for their humanized pets is
the only way to succeed. ■
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