Petfood Industry - May 2019 - 52

52 | www.PetfoodIndustry.com

➥MARKET REPORT
product segments gaining the most in customer
base are pet beds (up by 3.4 million households)
and cat treats (up by 3.1 million households, despite
essentially flat cat ownership levels).

Why less spending in grooming?
The explanation for reduced purchasing levels
of pet grooming supplies lies beyond the packaged product shelves to the growing market for
non-medical pet services.  Even setting veterinary
services aside, Packaged Facts survey data show that
more than half of dog owners have used some type
of non-medical pet service in the past 12 months
(see Table 2). Among these services, grooming takes
the lead, with grooming services being used by 34%
of dog owners overall and by 40% of dog owners
with a household income of US$100,000 or more.
In addition, do-it-yourself (DIY)/self-service dog
washing stations, the more newfangled grooming

option being leveraged by superstores to enliven
(and make Instagrammable) the in-store experience,
also draw a fair share of dog owners.
The increasing use of non-medical pet services
(anchored by a new generation of smartphone apps)
extends even to daily dog care needs such as pet walking
and pet daycare. This development provides important
perspective on the future of superpremium pet foods,
especially in the age of mass premiumization.
As argued in Packaged Facts' "U.S. Pet Market
Outlook 2019 -2020," marketers of pet specialty brands
would be well advised to pay close heed to what's
happening with freshly prepared pet foods, as well
as in-store with Petco's JustFoodForDogs initiative.
Based on human food trends, a big part of the future of
superpremium pet food in particular lies in human-style,
human-grade fare, and when it comes to human foods
nothing resonates more strongly with U.S. consumers
than "fresh."  ■

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Petfood Industry - May 2019

Table of Contents for the Digital Edition of Petfood Industry - May 2019

Petfood Industry - May 2019
Contents
Pet food M&A reaches throughout the supply chain
Speaking of…
Top 50 companies in 2019
Latin America pet food ingredient use: local vs. imported
Is pet food production signaling recession in Mexico?
Brazil pet food market likely to maintain positive growth
Venezuela’s crisis is worsening pets’ nutrition
Argentina: pet-loving market dealing with poor economy
Guide to Petfood Forum Europe 2019
Independent Conclusions of GRAS: Will AAFCO allow?
Synthetic preservatives in my pet’s food —no thanks!
Pet market trends: signals from pet services
New Products
Marketplace
Advertiser’s Index May
Petfood Industry - May 2019 - BB1
Petfood Industry - May 2019 - BB2
Petfood Industry - May 2019 - Petfood Industry - May 2019
Petfood Industry - May 2019 - Cover2
Petfood Industry - May 2019 - 1
Petfood Industry - May 2019 - Contents
Petfood Industry - May 2019 - 3
Petfood Industry - May 2019 - Pet food M&A reaches throughout the supply chain
Petfood Industry - May 2019 - 5
Petfood Industry - May 2019 - Speaking of…
Petfood Industry - May 2019 - 7
Petfood Industry - May 2019 - 8
Petfood Industry - May 2019 - 9
Petfood Industry - May 2019 - Top 50 companies in 2019
Petfood Industry - May 2019 - 11
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Petfood Industry - May 2019 - 19
Petfood Industry - May 2019 - Latin America pet food ingredient use: local vs. imported
Petfood Industry - May 2019 - 21
Petfood Industry - May 2019 - 22
Petfood Industry - May 2019 - 23
Petfood Industry - May 2019 - Is pet food production signaling recession in Mexico?
Petfood Industry - May 2019 - 25
Petfood Industry - May 2019 - Brazil pet food market likely to maintain positive growth
Petfood Industry - May 2019 - 27
Petfood Industry - May 2019 - Venezuela’s crisis is worsening pets’ nutrition
Petfood Industry - May 2019 - 29
Petfood Industry - May 2019 - 30
Petfood Industry - May 2019 - 31
Petfood Industry - May 2019 - 32
Petfood Industry - May 2019 - 33
Petfood Industry - May 2019 - Argentina: pet-loving market dealing with poor economy
Petfood Industry - May 2019 - 35
Petfood Industry - May 2019 - 36
Petfood Industry - May 2019 - 37
Petfood Industry - May 2019 - Guide to Petfood Forum Europe 2019
Petfood Industry - May 2019 - 39
Petfood Industry - May 2019 - 40
Petfood Industry - May 2019 - 41
Petfood Industry - May 2019 - Independent Conclusions of GRAS: Will AAFCO allow?
Petfood Industry - May 2019 - 43
Petfood Industry - May 2019 - 44
Petfood Industry - May 2019 - 45
Petfood Industry - May 2019 - Synthetic preservatives in my pet’s food —no thanks!
Petfood Industry - May 2019 - 47
Petfood Industry - May 2019 - 48
Petfood Industry - May 2019 - 49
Petfood Industry - May 2019 - Pet market trends: signals from pet services
Petfood Industry - May 2019 - 51
Petfood Industry - May 2019 - 52
Petfood Industry - May 2019 - New Products
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Petfood Industry - May 2019 - Marketplace
Petfood Industry - May 2019 - 63
Petfood Industry - May 2019 - Advertiser’s Index May
Petfood Industry - May 2019 - Cover3
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